Why sunblock isn’t just a “beach thing” anymore
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It’s summer.
As much as I would like the boys to indulge in “pogi-pointed” lessons like horseback riding and street dancing, the boys have chosen to play basketball in the morning and swim in the afternoon.
Because of this, I’ve had to buy a stockpile of sunblock from S&R, which cost a lot of money.
I don’t understand why sunblock is so expensive, just like batteries and ink??
Luckily there is a local option from Belo Essentials, with an explanation from the expert herself.
Read through her essay and if you want to win some samples, find out how at the end of this post.

Belo Essentials SunExpert

What is the best anti-aging cream?
By Victoria G. Belo, M.D.

I find it fascinating that women are willing to spend thousands of pesos on the latest anti-aging cream, the new miracle laser or radio frequency device. However, they refuse to apply sunblock, which can prevent many of the wrinkles in the first place.
What is even more ironic is that while I educate all my patients on the importance of using sunblock to prevent premature aging, I don’t apply it myself. It’s a classic case of “Do as I say, don’t do as I do.”
I mentioned this to my daughter, Cristalle, in one of our bedroom meetings. When she asked why I don’t wear sunblock, I came up with a litany of reasons.
First of all, I hate using sunblock because they’re sticky and heavy. This, coupled with the humidity of Philippine weather, makes it untenable.
Second, I usually break out with pimples, whiteheads and blackheads because they clog my pores.
Third, most sunblocks are “fragrance free” which translates to an odor that is quite suffocating.
Fourth, I sometimes get rashes and itchy because I’m allergic to benzophenones, a common ingredient of most sunblocks.

Cristalle looked at me quizzically and said, “Why don’t you come up with your own sunblock?”
I was stumped. Why, indeed?
It took us two years to develop my ideal sunblock and now it’s finally out in the market.
Belo Essentials SunExpert is the latest addition to our skincare whitening line.
The treacherous thing about the sun is that it’s sneaky. It feels warm and comforting and it makes people happy. This has been proven in Nordic countries like Sweden, where they have identified a depressive disorder called SAD (Seasonal Affective Disorder), which is caused by not enough exposure to sunlight.

Sun exposure damage is cumulative. So if you were exposed to a lot of sun in your childhood and teens, thinking you were young and could take it, think again. Sun damage is like a “computer virus,” it enters your body and starts destroying some of your DNA little by little. The effects can be seen years later.
Have you noticed how Caucasians look so good in their teens and early twenties, then seem to suddenly age in their thirties?
That’s the effect of DNA damage years before.
Just imagine each time you expose yourself to the harsh sun, hundreds of protein-eating “pacmen” are born.
In the beginning, maybe not enough to mount an obvious attack. But over the years, they multiply with every sun exposure until they become a huge army of collagen- and elastin-munching monsters called “free radicals.”

Photoaging is the medical term which refers to a person’s aging prematurely secondary to sun exposure. It is characterized by fine lines, crepe-like skin, some brownish mottling and waxy skin that is rough to the touch.
Belo Essentials SunExpert has created a sunblock that has complete UVB and UVA protection using zinc dioxide, which is a physical blocker. The sunblock is also light, non-sticky and hypoallergenic.
Backed by 20 years of clinical experience by the Belo Medical Group, the product has been tested by independent (non-Belo) dermatologists who are accredited by the FDA (Food and Drug Administration).
The face sunblock has SPF 40 and the one for the body has SPF 60.

I believe the application of sunblock should be a daily habit and not just a “beach” thing. First of all, it is impossible to avoid the sun in the Philippines. But there are other hidden causes of UV radiation damage. For example, cooking can cause melasma. Bright lights, even the ones used for reading, are enough to harm the skin.
The old adage that an ounce of prevention is worth a pound of cure definitely applies to sunblock.
So remember, a sunblock a day keeps the wrinkles away.


This promo is open to anyone with a Twitter account that is willing to pick up a Belo Sunblock kit at Pepper Lunch Shangri-La Plaza, Greenbelt 5, or Rockwell.
Just tweet:
It’s summer and I need Belo Sunblock!
Follow @jiritajackson to win #belosunblock

Promo ends midnight of April 5, 2011.
Ten winners will be notified via direct message on Twitter and here on

Follow jiritajackson on Twitter

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