Bensimon introduces perfectly imperfect French footwear
Thirty years ago, brothers Serge and Yves Bensimon created a classic sneaker design that combined effortless Parisian style with a laid back, rugged, imperfect look and feel.
Parisians prefer brands with a long heritage, or with artisan and handmade elements over more generic factory-produced garments.
This affects the way they shop, creating a landscape of true Parisian fashion.
Now Bensimon sneakers, with its roots built in the European market, cover a range of styles, colors, and prints for men, women and children.
“We aim to challenge the perception of Filipinos about sneakers from a footwear category that is identified with grunge and roughness to one that is sophisticated and stylish,” said Ammiel De Leon, Bensimon Philippines’ Brand Director. “The Bensimon lifestyle highlights the perfect imperfections of Paris,” he adds.