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What happened last night at Rajo-fied x National Book Store
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Hats off to Rajo Laurel for another successful collab!
I’m in awe whenever Rajo ties in with Uratex foam or Red Ribbon cakes. He has truly made himself a reachable, affordable brand.
Last night we caught up with him at the NBC Tent to launch his limited edition collection for National Book Store.

Rajo Laurel's show for National Book Store

Guests buzzed in and out as many had a second event to attend at Ystyle, but we stayed put to watch a mini show staged by director Robby Carmona.
It opened with female models wearing Rajo’s squiggly designs, which are reproduced in National Book Store tote bags and accessories. The models came out on the left of the stage

Rajo Laurel's show for National Book Store
Rajo Laurel's show for National Book Store
Rajo Laurel's show for National Book Store

Then the right of the stage came to life with male models coming out of a wooden shack

Rajo Laurel's show for National Book Store

Eek! There goes Sam Ajdani, so I ran

Rajo Laurel's show for National Book Store
Rajo Laurel's show for National Book Store

Just in time to make a video

Rajo Laurel's show for National Book Store

Water! Water!

Rajo Laurel's show for National Book Store

Watch (BTW that’s not my sound byte)

Then the girls came out again, so I ran

Rajo Laurel's show for National Book Store

and it was good

Rajo Laurel's show for National Book Store

You can get these squiggly totes and more at selected National Book Store outlets beginning October 18th

Rajo Laurel's show for National Book Store

One of Rajo’s best shows I’ve seen, with clean shapes and styling

Rajo Laurel's show for National Book Store

Happy I made it out there. See for yourself!

And it’s confirmed, I am next! Watch for my collab with National Book Store next year!

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