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West Elm and PB Teen open at Estancia Mall
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The first-ever West Elm and PBteen stores in the Philippines opened last June 11 at Estancia Mall in Capitol Commons.
Following the success of Pottery Barn and Pottery Barn Kids in Central Square last year, SSI Group Inc President Anthony Huang proudly announced, “We’re the only country in Southeast Asia that carries these two brands.”

West Elm at Estancia Mall

President of the SSI Group, Inc. Anton Huang (right) with Senior VP of Real Estate for William Sonoma, Arthur Tropp, Division Merchandise Manager for West Elm, Kerri Ackermann

Senior VP of Real Estate for William Sonoma, Arthur Tropp, Division Merchandise Manager for West Elm, Kerri Ackermann and  President of the SSI Group, Inc. Anton Huang

Global Visual Merchandising for PB Brands, Robert Hart

Global Visual Merchandising for PB Brands, Robert Hart

“We are pleased to partner with SSI Group in introducing the Philippines to our portfolio of brands at a time when there is consumer interest and demand in Southeast Asia,” said Arthur Tropp, Senior Vice-President for Williams-Sonoma, Inc.’s Real Estate.
“We have longstanding relationships with many local Filipino artisans, so this was a natural extension for West Elm,” said Kerri Ackermann, Global Merchandise Director, West Elm. “We are proud to continue our support of their work and bring their unique handcrafted products to West Elm Philippines.”

West Elm Store in Estancia, Capitol Commons

West Elm invited local style influencers (me) Cecile Van Straten, Martine Cajucom, and DJ Tony Toni to celebrate the store’s debut and select their top picks from the new assortment.

Martine Cajucom
Martine Cajucom

Tonichi and Anju Bautista
Tonichi and Anju Bautista

PBteen also invited four inspiring stylish teens, Nichole Baranda, Natalia Ortega, Arkin Magalona, and Kiana Valenciano, to choose three of their top picks from the brand.

Natalia Ortega
Natalia Ortega

Kiana Valenciano
Kiana Valenciano

Arkin Magalona
Arkin Magalona

Saab Magalona and Cheats performed at the event

Cheats

PBteen is a premiere destination for teen home furnishings, offering a pieces that add value and style to every teen’s bedroom. The new PBteen store featured the Kelly Slater collection, which uses recycled materials like pure organic cotton in honor of the surf champ’s commitment to global preservation.

PB Teen at Estancia Mall
PBteen Store in Estancia, Capitol Commons

In the Philippines, West Elm, PBteen, Pottery Barn and Pottery Barn Kids are exclusively distributed by Stores Specialists, Inc., a member of SSI Group, Inc., with stores at Estancia, Capitol Commons.
Pottery Barn and Pottery Barn Kids are located at Central Square, Bonifacio High Street.
To know more about West Elm at Estancia Mall, click HERE.

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