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Not for the faint-hearted: Vetements now at Univers
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It’s been a while since I’ve felt really excited about a clothing brand.
I can compare the feeling of European brand Vetements (pronounced “vet-mohn”) to the first time I encountered Martin Margiela in New York in 1993.
The similarities are there—from the exaggerated sleeves to the gigantic proportions.
And no wonder, since Vetements designer Demna Gvasalia did work at Margiela for more than three years.

Demna
Demna Gvasalia photographed by Dominique Maitre

But before he started Vetements with a team that includes his brother Guram, Demna also designed clothes at Louis Vuitton.
Most recently he took over Alexander Wang as artistic director of Balenciaga, making the brand once more exciting after a few blah years of Wang.

Now for the good news: Vetements is here, thanks to Mark “Jappy” Gonzalez of H&F Retail Concepts Inc., which owns Univers at One Rockwell.
The store carries a compact collection of unisex streetwear that includes Vetements’ collaboration with Levi’s (the first time the company has allowed double branding, said Jappy), oversized bomber jackets, sweatshirts, and T-shirts.

Vetements 2016

Vetements 2016
Vetements 2016
Vetements

The price points are not for the faint-hearted, in fact the Snoop Dog T-shirt costs more than a Louis Vuitton wallet.
I tried on a sweatshirt with extra long sleeves and a gigantic bomber jacket that is ten sizes bigger than me. I loved it. It would look great in Tokyo, but my boys would refuse to walk with me, and it’s not my price point.
I had to take a moment, sit down, and check prices online. Jappy’s prices are not bad, maybe slightly higher.
But in Manila, you can try pieces on and don’t have to pay Johnny Air for shipping.
I would rather buy here to support a Filipino entrepreneur who’s trying to make a difference.

For Spring/Summer 2017, Univers is bringing in the men’s line and more styles, including Vetements’ collaborations with Hanes, Brioni, Reebok and Champion.
“The prices will be different, lower for some of the items,” said Jappy.

Obviously, Vetements is not for everybody.
As Jappy put it, “It really is an attitude. You either have it or you don’t. Not everybody gets it.”

Univers is located at One Rockwell East Tower, Rockwell Drive.
Follow them on Instagram @_univers_.

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