The search for the Ultimate Sooo Pinoy Blogger is on
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No, I’m not turning into a food blogger, it’s just what’s on my plate right now.
Do you want to have the yummiest job in the Philippines? Do you want to sample specialties of 101 restaurants in 10 Philippine destinations? Do you want to promote Filipino cuisine and be the Ultimate Sooo Pinoy Blogger?

Former Tourism Secretary Joseph “Ace” Durano and Unilever Food Solutions present an exciting, one-of-a-kind contest that aims to showcase the Philippines’ rich culinary treasures.
Durano believes trying Filipino delicacies is a great way to discover our country.
“Everyone who comes to the Philippines has to savor the wealth of our cuisine,” he says. “Food has always been an important part of our culture, and our local specialties reflect the distinctiveness and diversity of each area. Filipinos have countless delicious reasons to be proud of our culinary heritage, which is something we should strive to promote to the rest of the world.”


From October 5 to November 21, 2011, foodies nationwide can get a shot at becoming the Ultimate Sooo Pinoy Blogger, just by sharing their love of Filipino cuisine through their blogs.

Here’s how:
1) Write a blog entry about your recent dining experience in any restaurant established in the Philippines.
2) The blog entry should be at least 300 words long and be accompanied by at least three (3) food shots and a photo of yourself dining in the restaurant.
3) Take a screen shot of your blog entry and email it to
4) Email must contain the blog post URL, contestant’s name, contact number, and the blog entry itself (preferably in .doc or .docx format).
5) The blog post must not be altered or deleted until December 15, 2011.

Contestants who submit the most creative entries reflecting a genuine passion for Filipino food and an enthusiasm to promote Filipino culture will qualify for the next round and be given further challenges.
The winner will take a 30-day journey to 10 Philippine destinations to enjoy culinary treats in 101 restaurants, and will get to share his or her adventures with the world.

For more details about the Ultimate Sooo Pinoy Blogger Mechanics, like them on Facebook at

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Theiks Merfera

urgent hiring !!

who want to work at home and earn extra income from 350 to 500 a day ..

paid by finishing tasks through researching and encoding online every week via


Must be a legitimate Filipino Citizen and is currently residing in the

2. Age
15 to 45 years old

Highschool, College level or Graduate.

Basic knowledge on internet and MS Excel, Word & Powerpoint.

Accessibility on internet at home is an advantage.

Must be residing on a place where money transfer services are available (LBC)

Please fill up these information and send to

Phone Number:
Email Address:
Facebook URL:

for more details, kindly visit



 Ah, right. I stand corrected then.



Sana makita ng organizers yung Kamay Kainan entry sa blog ko hehehe


Umay Calmered

Durano did an exemplary job during his tenure at the DOT. Aaargh sayang, we can’t keep him around.  He campaigned for eco-tourism, and expanded other destinations in the Philippines aside from Manila, Boracay, and Cebu.

Remember that campaign where he  invited that pinay popular video blogger, Happy Slip, to target Filipinos abroad who are foreign to the Philippines. With her following, they reached the precise audience. I don’t know the ROI numbers but the concept is a marketing segmentation genius.

How can we convince him to work again for a measly government paycheck and rotten system of governance- work for us?



Wow! Good luck sa mga sasali. :)I’m not a food blogger rin naman hehehe.
But I’ll read about those foodie recommendations. Yummy!



Wow! I think this is a great way to promote our food and our country as a whole! I really hope they choose someone who expresses themselves well, who will be honest and not too “gushy” about the food to the point it seems fake and someone who knows how to edit themselves. On another note, this whole thing strikes me as sort of slap in the face for the DOT for those plagiarism allegations involving Market Man and their sucky website. Like Durano is sending a message on the right way to do things. Haha. [Reply]Hidden Dragon Reply:November 19th,… Read more »

Hidden Dragon

That DOT plagiarism in marketman’s blog (the top food blogger hands down) started 3 years ago (during Durano’s time if I’m not mistaken), but unfortunately continued up to now.