I’m so happy to say Tinay Villamiel is not an askhole!
Tinay is, of course, the creative owner of the store formerly known as Bleach Catastophe.
I’ve known her for a few years and seen her mature into a great designer. From fashion, her focus has grown up into home.
After collaborating with her on our capsule collection Heather Miss Grey, I convinced Tinay to sell things for the home, such as placemats and throw pillows—and these she did beautifully in her own way.
Bleach Home was born and became and instant success that she started thinking about rebranding and repackaging her apparel store into a home store with clothing.
After a drastic renovation, the new Bleach store reopened last week at the same location in Greenbelt 5.
Tinay texted me to come and visit but she wasn’t there when my friend Poma and I dropped by unannounced. I was pleasantly surprised, the little hairs on my arms stood up!
Tinay really outdid herself. The result looks like H&M Home meets Diesel Home meets Margiela Home—but all Philippine-made.
We don’t really see stuff like this in the Philippines, like the Margielic placemats
Totes and caddies
Pillows and cases
This is a great place to do your last minute shopping as I did! The placemats are my favorite.
I’m so excited for Tinay and Bleach. It can only get better! And if I may gush Tinay, I’m so proud of you!
The new Bleach store is at the 2nd Level, Greenbelt 5 mall, Makati (right next to Swatch).