If the Philippines has SM, the United Kingdom has John Lewis.
My friend Yodel who lived and studied in the UK for ten years describes John Lewis as “part of living in London. You buy everyday things there and it’s reliable, it has the lowest prices. But you know the products have been tested and are of good quality. We buy kitchen items, beddings, linens, furniture fabircs, cushions, and appliances like our washing machine and dryer. I bought my school uniforms and we would even eat at the restaurant there,” said Yodel who still visits the Sloane Square store whenever she’s in London.
This is what John Lewis stores look like in the UK: they are huge, with amazing architecture.
So you can see, John Lewis is huge and very much part of everyday living, just like SM is to Filipinos. It makes perfect sense then that SM has partnered with John Lewis to bring part of London to SM stores.
“SM Retail is the perfect partner to help bring the John Lewis brand to a new Asian customer base,” said Andy Street, managing director at John Lewis.
Last May 2015, SM introduced John Lewis to the Philippines in a private event at SM Makati attended by bloggers, members of the press, and excited British expats.
Here’s what we saw that night: beddings and throw pillows with great prices and quality fabrics
In the Philippines, John Lewis products can be found at SM Stores at Aura, Makati, Megamall and North Edsa. And now John Lewis at SM Home is holding a sale with discounts of up to 50% on selected items until September 30, 2015.
Here’s what we found at SM Megamall’s department store: luxurious, affordable throws and blankets
I bought the polka-dotted softest throw for my home office
The prices are so good
I adore the simple table ware
I spotted a British lady buying a rug
I highly recommend the lightweight comforters
Love the prices
I love the merchandising
It’s a good time to stock up or start Christmas shopping
I just wish SM would bring in more stuff!!
But do take advantage now while they’re on sale until September 30, 2105.
Visit the John Lewis sale at SM Store in Aura, Makati, Megamall and North Edsa.
For more information, go to http://smhome.com.ph/ or follow @smhome and @johnlewisph on Instagram.