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Take a Stand with Adora
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Adora’s Take A Stand campaign focuses on the Reproductive Health Bill, an issue that is currently central to our society.
Are you pro- or anti-Reproductive Health Bill?
While Adora is not taking any position, it wants to create awareness among shoppers.
Adora’s stand is simple: educate yourself by reading the bill—then take a stand.

Adora

For purchases of sale items during the sale, customers can opt to declare if they are for or against the RH Bill.
Purchases will be wrapped in the corresponding bag on which either of the following is written:
I am pro-RH Bill
I am anti-RH Bill

Adora

Customers are not obliged to Take A Stand.
However, those who do will receive an extra discount on their total purchase!

Adora

Visit Adora at Greenbelt 5, Ayala Center, Makati.
http://www.adora.ph/

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Anonymous

I think there are a few stores in the States that promote social/political involvement. I think GAP was involved in Rock the Vote; Urban Outfitters had Democrat/Republican/Obama/Clinton/McCain t-shirts and a local sandwich shop gave discounts to those who voted. 

I don’t think it’s about Adora promoting itself, I can see a scenario where in fact Adora is taking risks and can have something to lose, but maybe it’s something the proprietor of Adora cares passionately about and wants to use his store as a medium for his social activism.

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Guest

I don’t like it. I think it’s wrong to exploit the issue as a way to get attention for the shop. I mean, isn’t our society divided enough as it is on this without buyers having to put their clothes in bags that say “I am Anti” or “I am Pro”? Just my take. [Reply]Carlo Cabrera Reply:June 30th, 2011 at 12:18 PMWhile it certainly does seem morally dubious for a store to promote itself using the debate over the RH bill, I do think this is still generally a good idea. This gives people incentives to think about a very… Read more »

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Guest

While it certainly does seem morally dubious for a store to promote itself using the debate over the RH bill, I do think this is still generally a good idea. This gives people incentives to think about a very important issue they might possibly otherwise not care about. To suppress divergent opinions under the guise of a “united society” is a bit misguided. After all, it is the hallmark of any functioning democracy for people to have the ability to possess different and potentially mutually inconsistent beliefs. The role of the state, then, is to try to accomodate those beliefs… Read more »

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Guest

Was there anything in my comment that implied ‘suppressing divergent opinions under the guise of a “united society”‘? I simply said our society is divided on the issue, not that we should not suppress our opinions just so that we could seem united. I’ve never been a conformist, especially not for the sake of a ‘united’ front; in fact, if it were up to me, the Anti-RH can just all flock to Alabang until it overflows with hungry mouths to feed. Or until they give me five, no, ONE good reason why we should not control our population. How can you even say… Read more »

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Guest

It may not necessarily be what you meant, but it was certainly a reasonable inference from what you just said. You talked about society being divided, and suggested it would become more divided due to this campaign (or at least, the division becomes more visible), which was in some way undesirable. It makes sense, therefore, that what you’re trying to suggest is that we ought not to be so divided, and one way to do that is to not have this campaign. This is tantamount to suppressing opinions just for the sake of looking united. Being informed and aware of… Read more »

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Anonymous

So this is what the campaign is about. Nice. There were quite a few people on Twitter posting Twitpics of the “I am Anti RH Bill” shopping bags and bashing Adora a few days ago. Always good to know the whole picture before bashing.

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Guest

this is great, i get really annoyed when people feel so strongly about one side or the other of the bill and would debate endlessly about it without actually reading it through and through.  very frustrating when you know there is no point to what they’re trying to convey but you don’t see any chance of them buckling down anytime soon.

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