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Take a sneak peek into H&M in the Philippines
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A recent visit to SM Megamall’s new Fashion Hall revealed three floors of H&M in progress, scheduled to open third quarter of this year. That means we’re at least two to three months away from having our own H&M in the Philippines.

H&M at SM Fashion Hall

Encompassing more than 3,000 square meters of space, H&M at SM Fashion Hall starts on the main floor all the way to the third level. It is clearly massive. Gisele Bundchen is all over the walls.

H&M at SM Fashion Hall

Last Tuesday, H&M opened their Manila showroom to special guests who got to preview what’s coming to the store this Autumn 2014.

H&M preview
H&M showroom in Manila

There were collections for men, women, and children

H&M showroom in Manila
H&M showroom in Manila

At first I thought Daniel Padilla had become a DJ, but it was DJ Badkiss on the deck

H&M preview in Manila

Drinks overflowed

H&M preview in Manila
H&M preview in Manila

I loved the flowers

H&M preview in Manila

and took these home. Thank you! They are still alive!!

H&M preview in Manila

Spotted at the event were the H&M team: Karin Bringevall, H&M PR Project Responsible, New Market Expansion; Danreb Mejia, H&M PH PR Responsible; Nikki Verzo, H&M PH Showroom Responsible; Abby Wee, PR Exec; and Lisa Chai, Regional PR Responsible

H&M team- Karin Bringevall, H&M PR Project Responsible, New Market Expansion, Danreb Mejia, H&M PH PR Responsible, Nikki Verzo, H&M PH Showroom Responsible, Abby Wee, PR Exec and Lisa Chan, Regional PR Responsible

Nicole Jacinto, Grace Velasco, Alexei Villaraza

Nicole Jacinto, Grace Velasco, Alexei Villaraza

Actress Lauren Young

Lauren Young

Rogue Editor-in-Chief Paolo Reyes, Rosanna Ocampo-Rodriguez, Juana Yupangco, Sidney Yap, Luis Espiritu and Kelly Misa-Fernandez

Rogue EIC Paolo Reyes, Rosanna Ocampo-Rodriguez, Juana Yupangco, Sidney Yap, Luis Espiritu and Kelly Misa-Fernandez

Janeena Chan

Janeena Chan

Donna Cuna-Pita, Myrza Sison, Isha Valles and Ianne Evangelista

Donna Cuna-Pita, Myrza Sison, Isha Valles and Ianne Evangelista

Dong Ronquillo

Dong Ronquillo

and me!

Cecile van Straten

Here’s my favourite piece from Autumn 2014—a nice hooded bathrobe jacket, perfect for the plane

H&M
H&M

As a “tomgirl”, I preferred the men’s pieces to the womens

H&M men
H&M men
H&M men
H&M menH&M men

When I was a kid there were only two dress shops in Manila—Mary Mike and something else that sold itchy puff-sleeve dresses. Kids have it so good these days…

H&M kids
H&M kids
H&M kids

And we can’t wait.
H&M at SM Fashion Hall will be part of the brand’s 3,200 locations across 54 markets worldwide.
“We are very proud to open our first store in the Philippines. H&M has always been about making great fashion and quality at the best price, and Manila promises to be a very exciting market,” said Magnus Olsson, Country Manager of Greater China and South East Asia H&M.
“We realise how much the country’s fashion-savvy shoppers have been anticipating the arrival of H&M, and we can’t wait to see how they will respond to the opening of this first store.”

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