Lee Jeans Philippines recently showcased its Spring/Summer 2014 collection at the SM Mall of Asia Atrium, which was transformed into a street scene with the audience right at the heart it.
Pieces highlighted denim engineering, together with colorful pieces inspired by digital technology.
The collection also featured Union Made Lee101+ which celebrates the brand’s signature denim pieces.
Models wore Lee’s Stretch Deluxe jeans, made of quality Italian fabric with improved stretchability and an enhanced shape recovery for a leaner, more flattering fit.
One of the highlights of the show was the presentation of capsule collections from the Lee Style Army 2013, featuring the work of talented students from all over the country.
This year’s winning team is Team Futurama/I Am A Futurist, composed of Nazer Molina (UST), Van Oscar Tabaloc (UP-Cebu) and Paulina Raymundo (DLS-CSB) for fashion design and John Karunungan (SoFA) for styling.
Student models brought life to the collections, with Lin Villacorta (UP-Diliman) and Arwin Villafuerte (DLSU) emerging as this year’s winners.
To celebrate 125 years of Lee Jeans, a denim exhibit highlighted the works of brand influencers: artist Leeroy New, Turbo Goth vocals Sarah Gaugler, muralist Deejae Pa’este, accessory designer Paul Jatayna, fashion designer Jerome Lorico, ProFormula Racer and designer Mark Bumgarner, and sister IndyCar racer, Michele Bumgarner.
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