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SM partners with Madrid Fusion Manila 2015
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The Philippines and Spain share a deep and colorful history, and what better way to celebrate these two cultures than through their vibrant and intertwined culinary traditions.
This April 24-26, 2015, SM will host Madrid Fusion Manila 2015 at the SMX Convention Center in Pasay City.

“SM is proud to be the venue of the historic Madrid Fusion Manila. We believe that one of the Philippines’ best-kept secrets is our rich culinary heritage,” said Steven Tan, SM Supermalls senior vice-president.
“We also want to bring the excitement of Madrid Fusion, particularly Spain’s strong influence in our food and culture, to our mall-goers by taking these culinary festivities to our malls.”

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From L-R: SMX general manager Dexter Deyto; SM Mall of Asia AVP operations Perkin So; SM Mart Inc. SVP marketing communications group Millie Dizon; SM Supermalls president Annie Garcia; Chef Margarita Fores; DOT director of market development and Madrid Fusion Manila project director Verna Covar-Buensuceso; Mielle Esteban of Arum Estratigias Internacionalización and SM Supermalls SVP marketing Jonjon San Agustin.

To help create national awareness for this cultural milestone, the official Madrid Fusion Manila 2015 TV commercial is being aired in all SM Cinemas nationwide.

Among Spain and Asia’s best chefs participating are: Andoni Luis Aduriz, Elena Arzak, Quique Dacosta, Ramón Freixa, Francis Paniego, Paco Roncero, Mario Sandoval, Paco Torreblanca, André Chiang, and Alvin Leung.
From the Philippines: Fernando Aracama, Margarita Forés, J Gamboa, José Luis “Chele” Gonzalez, Pepe Lopez, Rob Pengson, Bruce Ricketts, Myrna Dizon, Claude Tayag, and Juan Carlos de Terry.

A trade exhibition will focus on the finest Spanish and Filipino products from Spanish wines and cheeses, to world-class Philippines exports such as rice, cacao, coffee, mango, coconut, and liquors.
A premium selection of cheese, tapas, wine, ingredients, local finds, and special bundles will be available at The Gourmet Weekend Market from April 24 to 26 at SM Mall of Asia, in partnership with SM Supermarket and Hypermarket.
New food concepts will be available at select SM Mall of Asia restaurants, while SM Aura Premier will host its own Spanish-themed fiesta with music, dancing, food and drinks on April 26 at the Sky Park lawn.
Also from April 24-26, irresistible dining deals await all food lovers at SM Megamall’s newly-opened Mega Food Hall.

SM x Madrid Fusíon

For the complete schedule of events, visit SM Supermalls on Facebook or @smsupermalls on Instagram.
For more information and how to register for Madrid Fusion Manila 2015, visit www.madridfusionmanila.com.

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