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Sephora Philippines goes online
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Who’s scared of Sephora? I am!
I once spent $800 on impulsive buys at Sephora New York. Never again.
So now I don’t even want to enter Sephora in Singapore unless I really need to buy something.
Now comes Sephora Philippines—but don’t hold your breath yet. It’s only an online store and it doesn’t have all the products seen at the physical store. Dinna Vasquez tells us all about it.

Sephora

The other night my friend Rae tweeted: “Tomorrow, Luxola will be sephora.ph.” And true enough, at 8 AM today, sephora.ph went live!
Having a Sephora in the Philippines is every beauty junkie’s dream. Now, we have something almost as good. So how did that happen?
Luxury conglomerate LVMH (LVMH Moët Hennessy Louis Vuitton SE) acquired the Singapore-based cosmetics website Luxola in 2015, which is now Sephora Philippines. LVMH is the parent company of Sephora.
“Investing in Luxola is a unique opportunity to penetrate the online beauty market and accelerate Sephora’s growth in Southeast Asia,” said Anne-Véronique Bruel, president of Sephora Asia, in a statement after the acquisition last year.

This is exciting news because of two reasons. One, it means that it won’t be long before Sephora finally opens a brick-and-mortar store in the country. Two, we can now get beauty tools, products, and brands that were previously unavailable to us, like SK-II, Burberry, and Sephora Collection.
I am personally excited about First Aid Beauty because I have read rave reviews about their cleanser.
But please manage your expectations. Not all the brands at Sephora stores are available online. There’s no Kat Von D, Too Faced, Marc Jacobs Beauty, Buxom, Bite Beauty, Tarte, Yves Saint Laurent, or Tata Harper, but I’m sure we’ll have more brands soon.
These are Cecile’s picks by the way.

My creation

Sephora has also brought its loyalty program called Beauty Pass to the Philippines. You get one point for every Php 35 purchase. Accumulate 250 points on your White Card to automatically upgrade to the Sephora Black Card and enjoy more perks!
To know more, follow them on Facebook or Twitter @sephoraph.

http://www.sephora.ph/

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