Plains & Prints goes back to basics with the launch of DNM by Plains & Prints this July.
To represent the line, Plains & Prints approached the Professional Models Association of the Philippines (PMAP).
“We wanted to show support to the local modeling industry. We are one of the few apparel retailers left who manufacture our products locally and the best way to promote this all-Filipino campaign is to partner with Filipino talents,” said Roxanne Farillas, Creative Director of Plains & Prints.
The collaboration is timely as it coincides with PMAP’s 25th anniversary this year. Hence, the tagline for the campaign: DNM Plains & Prints celebrates PMAP at 25.
Plains & Prints takes three basic silhouettes—skinny, boot cut, and straight—and translates it into different washes and textures.
For those who prefer trendier cuts, there are harem, cropped cigarette, and wide leg pants.
With seven styles to choose from, women of different shapes and lifestyles should certainly find a perfect fit in the DNM collection.
To go with her perfect pair of jeans, Plains & Prints created Boutique S with its initial offering of eight variations of the basic white shirt.
Watch for the release of DNM and Boutique S in all Plains & Prints boutiques this July.