Actress, TV host and endorser Anne Curtis first started appearing on her noontime show without foundation—just red lipstick and groomed brows, and the world followed suit.
Now, Anne has teamed up with Jacqe Yuengtian Gutierrez for blk cosmetics, which represents Anne’s philosophy of “uncomplicated beauty.”
“Makeup is something I am very passionate about. It’s part of who I am,” said Anne during the launch of blk cosmetics at Manila House.
blk stands for the color black, said Jacqe.
“Black is timeless, elegant, and uncomplicated, which is what we want the brand to be,” said Anne.
blk wants to stand out by going back to basics. The brand also has a cruelty-free certification from PETA.
Anne is someone who likes “to keep things simple, clean, yet still have an impact.”
All blk cosmetics products are of the best quality at its price points—from Php 299 to Php 499.
“We felt there was a scarcity of high-quality brands in this price segment, so there is clearly an opportunity to introduce a brand like blk. We’re out to prove that luxe-looking, premium makeup doesn’t have to be a splurge,” said Jacqe.
The line is perfect for college girls and those who have just joined the workforce. You can buy just five items from the line for your first makeup kit. The lipsticks, on the other hand, are for females of all ages.
The shades they’ve come up with are aligned with Anne’s preference for showcasing different looks but if there is one beauty advise she can give to women, it’s to keep a bold lipstick in their purse at all times.
“You’ll never know when you’re gonna need that extra pop of color,” said Anne.
Anne was very involved with product development. According to Jacqe, the actress would message her at all hours of the days with her ideas and suggestions.
Aside from the lipsticks (Php 299) and lmatte lipsticks (Php 349), the lineup includes an All-Day Matte Powder Foundation (Php 399), Contour, Blush, and Highlight Palette (Php 499), Long-Lasting Liquid Eyeliner (Php 249), Brow Sculpting Pencil Duo (Php 249), Velvet Lip Cream (Php 299).