(Photos: Magic Liwanag)
Gone are the days when guests received tiny Shu Uemura sachets as event giveaways.
Nothing beats Rimowa Philippines’ giveaway last Thursday during its store launch at the 2nd level of Shangri-La Plaza East Wing. I’m so glad I went because I would be so annoyed with myself if I hadn’t.
Because I receive a lot of invitations, I really choose which ones I attend. Aside from my backlog, my family needs/wants me at home. I once skipped an event where all the guests brought home an iPad. Never mind that I already owned an iPad—it made me feel bad anyway. But just because I love, use, and believe in Rimowa luggage, I made sure to block out November 5th on my calendar, and good thing I did.
It started with cocktails and a ceremonial unlocking of the door to the new Rimowa store led by Rimowa President and CEO Dieter Morszeck, Charles Yong (General Manager, Rimowa Far East) and German Ambassador Thomas Ossowski
Some of Manila’s loveliest: Heart Escudero, Rhian Ramos, Lovi Poe
Then guests were led a few steps away to the event space where a mock airplane tube had been set up.
When I peeked inside I immediately thought of three things:
1) May budget
2) How exciting!
3) Looks like my birthday
Guests lined up to have their pictures taken before entering the dinner venue, like Joey Mead King
Adora’s Erica Ilacad with Mr. Charles Yong
L-R: Mr. Susing Pineda, Jaime Pineda, Eddie Pineda
L-R: Mr. Tom Koenig (President, Rimowa Japan), German Ambassador Thomas Ossowski, and Masato Mizuo of Rimowa Japan
A few mall-goers were fascinated, watching the activities from the upper floors.
Here’s how it looked inside
Kelsey Merritt and Mark Nicdao
Lovi Poe and Heart Escudero
Mikaela Martinez and Joey Mead King
Stephanie Gonzalez and Amina Alunan
Margarita Fores catered for 60, and each guest received a little Rimowa clutch on the table setting.
Inside: a 16,000 mah power bank (may budget!) and a portable luggage scale.
So much food!
The crowd favorite was the Lamb Canneloni with Bone Marrow Bechamel, Kitayama Beef Crisps, and Sauerkraut Hay
I couldn’t even finish the fourth course (I was seriously full) when Tim Yap got onstage and talked about the Rimowa Salsa Sports Trunk, which happens to be my favorite luggage because of its shape (we have 6!)
A “flight attendant” came in and brought one to Tim. We seriously thought they were going to raffle it off.
But then something told me, no….That’s when Tim announced, “Everybody gets a trunk! Everybody gets a trunk!”
We all went nuts! It felt like an episode of Oprah’s Favorite Things. Everyone forgot dessert!
More “flight attendants” came in with stickers and decals for us to customize our luggage, pictured with Rimowa’s Dieter Morszeck, who also invented polycarbonate and multi-wheels
Rissa Mananquil, Amina Alunan and I were sticker happy
We lost no time posting Instragram photos with #RimowaPH. Because if it’s not on Instagram, it didn’t happen!
L-R: Maritess and Susing Pineda, Philippine Star’s Millet Mananquil, Kenneth and Cindy Yang, and Mr. Charles Yong (General Manager, Rimowa Far East)
Joey Mead King
Mark Nicdao, Miguel Mari, Pam Quiñones
So yes, it was worth going out for. Thank you Eman Pineda and Rimowa Philippines from all of us!
To find a Rimowa store nearest you, click HERE.