H&M’s new Conscious Exclusive collection proves that fashion can be created using more sustainable materials such as hemp, organic linen and organic leather.
The collection, worn in the campaign by actress and humanitarian Olivia Wilde, will be available in around 200 H&M stores worldwide on April 16, as well as online.
This year’s Conscious Exclusive collection takes its inspiration from around the planet and focuses on the versatility of the dress. An organic linen and silk sleeveless gown with a glamorous cut is printed with hand-drawn images of birds.
Each piece is special, whether it’s the pilot jacket in Tencel®, reverse-like jacquard fabric with threads intentionally left loose, or the organic silk tuxedo blazer with sleeves slashed to the elbow to create a dramatic effect.
A model wears a sleeveless cocktail dress with a print inspired by Japanese ink-wash painting. It is made from organic hemp, organic silk and organic cotton.
A frayed scarf from the collection.
“I love the Conscious Exclusive collection at H&M, both for the look, and also for its ethics. This is how all fashion should be: great style that’s naturally more sustainable,” said Olivia Wilde.
“I love the global influences in this Conscious Exclusive collection and the beauty of the hand-drawn prints, made by one of our talented in-house designers. And Olivia Wilde is the perfect choice for this collection, because she shares H&M’s commitment to a more sustainable future,” said Ann-Sofie Johansson, Creative Advisor H&M.