Nicola Formichetti named artistic director of Diesel
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Beginning Fall/Winter 2013, the multifaceted, volatile, over-the-top stylist, designer, and social media star, Nicola Formichetti, will become the new artistic director of Diesel.
“I finally met somebody as crazy as I am,” said Renzo Rosso, founder of Diesel. “Nicola shares my vision and I find it incredibly inspiring to work with him: two creative planets are colliding to generate fresh, mad, insane ideas. With his help, I want to break more rules and bring the real Diesel to a new generation.”

Renzo Rosso and Nicola Formichetti for Diesel
Diesel founder Renzo Rosso (L) with Nicola Formichetti

“When Renzo asked me, I remembered that Diesel and I are all about the same things,” said Formichetti. “No rules! It’s about being empowered, being free. It’s a positive revolution. We’re going to REBOOT! Hit fresh. That’s our first project: we’re ripping apart everything to re-build something bigger. I want to get the creative young people around the world to be part of the process.”
Nicola Formichetti will start his new role with the DIESELREBOOT project now. He plans to mobilize an emerging global creative community to collaborate with him. The project will live in the unruly, uncivilized, all-access zone of TUMBLR© at

Nicola will oversee all creative activities of the Diesel main line, including areas of product, communications and interior design. He will bring his own interpretation to the Diesel way of living—unpredictable, original, fun—coordinating the existing Diesel Creative Team and his new fresh recruits from different fields.

In the Philippines, Diesel is exclusively distributed by Stores Specialists, Inc. (SSI) with locations at The Power Plant Mall, Greenbelt 3 and Shangri-La Plaza Mall.

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