Privato Tower: New Kid on the Block
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One good sign of an improving economy is a robust real estate industry. And contributing to this boom is the newest landmark to rise in the Ortigas-Pasig block—Privato Tower by Green Asia Real Estate.
To be professionally managed by Enderun Hospitality, Privato is a hotel where investors can purchase a unit and be part of the rental revenue’s profit.
“Whether it is your specific unit that was occupied or not, you will still receive 70% of the hotel’s generated income. No monthly dues. No repair or maintenance concerns. Plus free renovation every five years,” promises Green Asia’s President & CEO Gab Perez.
“In short, it’s not just a condo unit you’re buying but a hassle-free, self-liquidating rental asset.”

Privato Enderun Signing
L-R: Enderun’s Jack Tuason, Green Asia’s President and CEO Gab Perez, Mabuhay Awards’ 2012 Hotelier of the Year, Mr. Bobby Horrigan

Having officially topped-off, Privato is in full gear to launch this 2013.
“Now that we’re moving onto the next stage of construction, we very excited to execute the designs of some of the best practitioners in Philippine Architecture,” said Perez.

Privato Tower
Progress photo taken last March 7, 2013

Privato’s lead architect is Casas+Architects, who are also behind some of the city’s most iconic landmarks.


It is strategically located along Pasig City’s Shaw Boulevard, by the main Shaw rotunda and across the Ynares Sports Center.
Privato Vicinty map

Interiors are designed by London-trained Architect Juan Carlo Calma, including a rooftop bar with a sweeping view of the metropolis.

Privato Rooftop Bar

Amenities include two ballrooms, six function rooms, a gym, rooftop swimming pool, coffee lounge, and all-day dining.

Privato Swimming Pool
Privato pool

Architect J. Antonio Mendoza, who did People’s Palace, Sala Bistro, and Aria, gives his signature crisp and clean design to Privato’s all-day dining area.
Privato’s Banquets and Cafe will be operated by the Romulo Group, which is also behind the Romulo Café and Cerchio chain of restaurants.

Privato Restaurant 2

“With Privato, we try to revolutionize not just the standards of construction but also the multi-faceted qualities of a sound and savvy investment. By having a self-paying asset, all you will have to do is wait for your dividends without having to lift a finger,” said Perez.

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