New, convenient ways to donate to Jollibee’s “Maaga Ang Pasko” program
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I always encourage my kids to share their blessings with others. Sometimes it’s hard for them to part with their things, but as the holidays approach, I’m going to ask them to sort through their toys and books to see what we can donate to Jollibee’s Maaga ang Pasko. (Have a feeling books will be easier to give away).

Jollibee’s Maaga ang Pasko is the country’s biggest and longest-running annual toy and book donation drive.
More than 5,000 kids benefited from last year’s program with over 600,000 toys and children’s books that were collected from Maaga ang Pasko donation boxes in Jollibee stores nationwide, as well as corporate donors, partners and online channels.

On its 22nd year, Maaga ang Pasko welcomes actress Jodi Sta. Maria and her son Thirdy as campaign ambassadors.

Jodi Sta. Maria for Jollibee

“Seeing your kid grow up to be a loving, kind and generous person is the most fulfilling thing for a parent. That’s why I wanted Thirdy to learn sharing early, and he started that right here at Jollibee,” said Jodi.
Jodi and Thirdy are inviting families to place their pre-loved gifts, toys, and children’s books inside Maaga ang Pasko boxes at Jollibee stores nationwide, or send their donations online through campaign partners Lazada and Blink and via

Donate using Grab
For busy people, I’m happy to share that donations can now be sent through Grab Express.
For a minimum of five donated items, delivery is free! (Note: Coverage is for Metro Manila only.)
Just follow these easy steps:
1) Download the Grab app on your phone.
2) Open the Grab App and click on the GrabExpress icon.
3) Input your pick-up point and any Jollibee store near you as the drop-off point.
4) Input your contact details
5) Enter promo code “Jollypasko” and book.

Donate through Lazada
You can also shop at Lazada for quality toys you can donate to Jollibee Maaga ang Pasko. Go to and choose among Lazada’s various offerings.
Lazada will deliver gifts to your chosen address, which you can bring to any Jollibee store.

Donate through Blink
With Blink, you can donate NEW books to Maaga angPasko and bring joy to more kids this Christmas.
Here’s how:
1) Go to
2) Click on the bundle of your choice and pay for your chosen items.
3) Wait for the thank you message sent by Blink, confirming your purchase.
4) Blink will deliver straight to Jollibee’s Maaga ang Pasko donations warehouse.

Donate through Avida
Those living in or near Avida communities can bring their toy and book donations to any of the following and drop them in Maaga ang Pasko boxes there:

South Luzon
Ridgeview Estates NUVALI
Avida Parkway Settings NUVALI
Avida Village Cerise NUVALI
Avida Residences Dasmariñas
Avida Settings Cavite

Metro Manila
Avida Towers BGC 9th Ave
Avida Towers San Lorenzo
Avida Towers Alabang

Avida Towers Cebu
Avida Village Iloilo
Avida Village North

Or donate the old fashioned way
Just bring your donations to any Jollibee branch nationwide so you can add to the 3.1 million gifts unwrapped and embraced by new owners since the program was launched in 1994.
To know more, go to

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