Meet the winners: Multiply’s Origination Awards
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I think it’s amazing how Filipinos seem to have changed Multiply from a social networking to a leading e-commerce site in Southeast Asia. Well, at least I think the Filipinos did it.
Today, Multiply has over 5.5 million users. It’s where Filipinos feel comfortable buying and selling online—from fashion to gadgets and even food items—from over 130,000 merchants.
Multiply provides a venue for entrepreneurs, big and small, to compete in the online market without the shouldering big overhead expenses.

Multiply’s Origination Awards seeks to acknowledge the creativity and ingenuity of these Filipino entrepreneurs.
Recently, three local merchants were adjudged winners of the first Multiply Origination Awards.
For their excellence and creativity, the three merchants each received an online business package worth Php 200,000!
Mommy Patch’s handy and all-natural insect repellant Mommy Patch Anti-Mosquito Rescue Stick was awarded Most Original Mommy Management Idea.
Mommy Patch

Most Original Gourmand Idea went to World Fair Trade Asia’s Pineapple Vinegar, a fair-trade product made by a non-profit Christian organization.

Pineapple Vinegar
Manila Sole Shoes—or shoe soles made from recycled tires—won Most Original Fashion Forward Idea.

Manila Sole

Multiply Origination Awards also singled out outstanding merchants for special awards.
The Smart Money Innovation Award went to Soak Swimwear for the innovative development and marketing of its figure-friendly swimwear Cabo Feather Maillot.

Soak Swim Wear

Retailer Honey Baby, which sells infant headwear Hoot Hats, meanwhile, was given the People’s Choice Award for taking a photo studio accessory and transforming it into quirky and practical infant hats.
Hoot Hats

The winners of the Multiply Origination Awards were chosen by a panel of judges comprising experts in both entrepreneurship and e-commerce, including Go Negosyo Founder and RFM President and CEO Joey Concepcion, Co-Founder and Managing Director RJ David, SAVP for BDO’s E-Commerce Consumer Lending Group Cofa Gutierrez, Multiply Philippines Country Manager Jack Madrid, and Cecile Van Straten of 🙂
To know more about Multiply Origination and its winners, go to

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