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Margiela with H&M launches in New York
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Earlier today, I searched Instagram for photos on H&M’s launch party to celebrate its collaboration with Maison Martin Margiela.
Held in the historical 5 Beekman Street in New York’s financial district, the event was attended by models and celebrities who wore pieces from the collection.

MAISON MARTIN MARGIELA with H&M Global Fashion Event
MAISON MARTIN MARGIELA with H&M Global Fashion Event
MAISON MARTIN MARGIELA with H&M Global Fashion Event - Location Shots

Spotted on the red carpet concrete floor were Sarah Jessica Parker

Sarah Jessica Parker

Chace Crawford

Chace Crawford

Doutzen Kroes

Doutzen Kroes

Alan Cumming

Maison Martin Margiela With H&M Global Launch Event - Red Carpet

Mena Suvari

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Helena Christensen

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Leigh Lezark

Leigh Lezark

Margareta van den Bosch, Creative Advisor at H&M

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Bart Freundlich and Julianne Moore

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and more

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Guests didn’t know what to expect as each room in every floor held surprises—such as art installations by Daniel Arsham, Frederique Chauveaux and Noemie Goudal, who created sculptures, projections and photographs exclusively for the event.

MAISON MARTIN MARGIELA with H&M Global Fashion Event

The collection was also revealed in dance performances choreographer by Anne Teresa de Keersmaeker.

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MMM with HM_Performance_0009
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Then lucky guests were welcomed inside pop-up stores in some of the rooms, where they got first dibs from the collection.

MAISON MARTIN MARGIELA with H&M Global Fashion Event - Location Shots
MAISON MARTIN MARGIELA with H&M Global Fashion Event - Location Shots
MAISON MARTIN MARGIELA with H&M Global Fashion Event - Location Shots

While the rest of us mortals wait as the Maison Martin Margiela with H&M collection launches November 15th in 230+ H&M stores worldwide.
Watch.

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