Lego fans, don’t miss the first Lego Certified Store in the Philippines
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The first Lego Certified Store opened yesterday at Park Triangle in Bonifacio Global City.
Its opening also marked the first time I would take all three sons to a media event. While Ben and Markus have outgrown their Legos and moved on to Minecraft, Christian is still very much interested in anything Lego.

Christian with storm troopers

Stormtroopers welcomed VIPs and media guests at the morning event. At 1 PM, the store opened to the public.
News about its opening traveled fast through social media.
This was how the store looked before the guests arrived.

Lego store at The Fort

Nice and spacious.

Lego store at The Fort

And this is how it looked pretty much for the rest of the day—on the outside

Queueing at the Lego store

And inside

Queueing at the Lego store
Queueing at the Lego store
Queueing at the Lego store
Queueing at the Lego store

“I don’t understand, is there a special discount today?” I asked the people.
Nope. They were all lining up for personalized keychains, basically a Lego brick (Php 179) that can be engraved for an extra Php 100.

Personalizing keychains

They are really cute, but we’ve had a chance to make them in Tokyo last year, so no need to line up for now.


Some folks were also lining up for the Php 50 Lego Spider-Man Glider sets—proceeds of which will benefit World Vision’s project of rebuilding classrooms in Malabon. I would’ve wanted to hoard, but only five pieces per customer.
LEGO will be selling 5,000 pieces of the Spider-Man Glider up to May 17, 2015.

Spiderman lego

We’ve had Lego sold in the Philippine stores for years but this is the first Lego Certified Store with exclusive collectors’ sets and product lines.
“A Lego Certified Store is a store that is designed by The Lego Group, and adheres to all the store fit-out and experience guidelines,” said Camilla Botke, RTM Senior Manager at Lego Group.
Camilla (L) welcomed guests at the opening with Mr. Jan Christensen, Denmark’s ambassador to the Philippines

Camilla Botke and Jan Christensen

Both carried commemorative Lego jeepney Legos in lucite boxes.

Lego jeepney
Lego Jeepney

Among the store’s special features are: the Pick A Brick station that allows customers to buy LEGO elements (sold per 100 grams) that they might need to finish their own creations

Lego store at The Fort

Build A Mini lets you build your own mini figures by choosing headwear, head, torso, legs and tools/accessories—very limited selection though; subject to what’s available.

Lego store at The Fort

The Monthly Mini Build program is a hands-on event where kids ages 6-14 are invited to create simple, seasonal and exclusive LEGO Store mini builds—no purchase necessary.
And while everyone was going gaga over the personalized bricks, here’s what caught my eye: the Architecture series, featuring the Imperial Hotel (Tokyo, Japan), designed by Frank Lloyd Wright

Lego sets

and the Villa Savoye (Poissy, France) which looks like my future (flood-free) home

Lego sets

If I were a kid again, I would love to have this box

architecture studio

There are tons of Minecraft sets, which is amazing considering these used to be few and hard to find

Lego sets
Lego sets
Lego sets

Plus some really fun Simpsons sets, like the Kwik-E-Mart
kwik e mart
and the hosue
simsons house

Very pricey though. I wonder if they offer 0% interest?
The newly opened store is the most complete Lego store you will find in the Philippines—with Duplo for smaller kids; Lego Friends, Elves and Frozen for the girls; plus Star Wars, Ninjago, and Super Heroes for the boys.
Lego fans, don’t miss it.
The store is located at Park Triangle, 11th Avenue corner Rizal Drive Bonifacio Global City Taguig (beside Kidzania) open daily from 11 AM to 9 PM.

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