￼￼￼￼I rarely meet a bottle of fragrance that I like that’s why this one is special: a personalised My Burberry bottle specially engraved with my initials. I love it.
It’s a gift from Burberry, which had a special engraving machine set up last October 23-29 at SM Aura’s Beauty Section.
Launched last October 2014, My Burberry is the brand’s most significant new fragrance created by Burberry Chief Creative and Chief Executive Officer, Christopher Bailey in collaboration with renowned perfumer Francis Kurkdjian.
￼“My Burberry is the true embodiment of our brand, in scent, in design and in attitude,” said Christopher Bailey
“We have created a beautifully crafted grand floral unique to Burberry—the perfect accompaniment to the Burberry trench,” said Francis Kurkdjian.
The global campaign features British global fashion icons Kate Moss and Cara Delevingne shot together for the first time by photographer Mario Testino, both wearing the Sandringham trench coat.
“I was so excited when I heard I would be shooting with Cara—I had met her a few times, but never worked with her, so I knew we were going to have a brilliant time,” said Kate Moss.
“It was such a simple and natural shoot; it was just Cara, me and our trench coats. Cara has this amazing energy and we just bounced off each other, and I knew that with Christopher and Mario there we would be able to create something really special and iconic.”
“What I love about My Burberry is how timeless it is—it’s a fragrance that is so effortless, that you can wear it anytime, and anywhere,” said Kate.
“I have been working with Burberry for over 10 years now so the team is like family to me. Burberry shoots are always the place to meet amazingly interesting people. Christopher has this ability of bringing together incredible Brits from all creative walks of life, so you know the shoot is always going to be a lot of fun, and you always come away with new friends!”
“Mario is an incredible friend, and shooting with him is always such a fun experience. He has this ability to capture the real story, bringing the people and his subjects to life in the most effortless, beautiful and sexy way.”
“I love working with Burberry. I love that Burberry is a British brand that innovates and I feel really proud to be part of that,” said Cara Delevingne. “My first-ever big fashion campaign was for Burberry and I’ve always loved working with the team there.”
“Shooting with Mario is awesome. We have the best time on set and there are always exciting projects and unexpected twists. It’s always great to work with him and I love how he captures me in a sexy but fun way.”
My Burberry captures the fragrance of a London garden after the rain, with top notes of sweet pea and bergamot fuse and a heart of geranium, golden quince and freesia, rounded out with base notes of rain-tipped damask and centifolia roses and patchouli.
The glass bottle and overall design reflect the details of the Burberry trench coat—with a bold horn-finish cap (like the buttons) and a hand-tied knot in English-woven gabardine. The bottle is presented in a trench-coloured box with a gold-lined interior embossed with the iconic Burberry check design.
￼My Burberry Eau De Parfum comes in 90ml, 50ml, and 30ml.