JOSEPH opens at SM Aura
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British luxury label JOSEPH recently opened its first store in Southeast Asia and in the Philippines at SM Aura.
Extending over 150 square meters, the store also marks a significant moment in the brand’s global expansion strategy.
With over 30 stores in Japan and recent openings in Beirut, New York and Taipei, followed by Beijing, JOSEPH plans to continue its expansion in the Philippines with further locations set to launch within the next five years.


“We are thrilled to be opening a store in the Philippines at such an important time for the local luxury market, “ said Louise Trotter, Creative Director at JOSEPH.
“Showing the JOSEPH collection within a store that reflects the brand’s core DNA allows us to offer our clients in the Philippines the full JOSEPH experience.”


The store offers the complete assortment of women’s and men’s ready-to-wear and accessories from JOSEPH’s Autumn/Winter 2014 collection, and the space (designed by Architect Raed Abillama) reflects the brands sensibilities clean lines and monochromatic color scheme.
Its minimalistic feel was created through the use of coarse materials like concrete and black metal.

Joseph at SM Aura
Joseph at SM Aura
Joseph at SM Aura

The brand hosted an evening of entertainment by London-based DJ Mikhail and special guest DJ Solange Knowles, who flew in from the US for the event.

Solange Knowles DJ

Guests from the worlds of fashion, design, media and business toasted the occasion with champagne while enjoying a range of canapés including foie fras, soft shell crab and caviar.

Georgina Wilson
Georgina Wilson

Eric Dee Jr and Bea Soriano-1
Eric Dee Jr. and Bea Soriano

Angel Jacob and Carissa Chan-1
Angel Jacob and Carissa Chan

Tootsie Caharian and art consultant Miguel Rosales-1
Tootsie Caharian and Miguel Rosales

Natalia & Nicole Ortega-1
Natalia and Nicole Ortega

Daryl Chang
Daryl Chang

The Philippines store is operated by SM Premium Fashion Retail Designs, Inc. through an exclusive distribution agreement.

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