Judging from these opening day photos, I think not.
Bouncers guarded the line this morning at Uniqlo Mall of Asia. (Photo: @czar_kris)

“I was there at 9 AM and the 94th customer!,” tweeted @houstonaddix. “By the time the store opened at 10am, line was very long na! Met Nikki Gil.”
“I arrived 10:20 AM and had to wait an hour to get in. Buti na lang I knew what I wanted to buy na,” said @rianski.
The line went around the 2nd floor. Uniqlo entrance is on the far right. (Photo: @theredlippie)

My friend Catherine was there around 2 PM and found this line. She had her driver queue for her while she waited at a nearby Starbucks.

Inside the staff tried to organize

Panic buying

At 6:45 PM the line was still snaking, captured by @joelcruise

So scary. I wanted to come back and buy more AIRism lounge pants in large. But maybe I’ll come back next week when the promo is over. On a weekday. Or maybe I’ll just wait for the other 49 stores to open. 🙂
my husband and i are big fans of uniqlo because the quality is too good for the price you pay (not overpriced for basic stuff). so we braved the lines yesterday at 5pm, got in after 35 minutes! and shopped for 2 hours inside. we focused on the sale items because we can always go back for the regular-priced ones. we prepared for the shopping trip by jotting down our sizes for pants, underwear, and shirts because falling in line to fit was not an option for us. kids stuff are a steal! sweat pants are at P295 and P390… Read more »
Was there yesterday. Me and a friend arrived at 9am and, you guessed it, may line na. Good thing they gave out coupons for the free tote bag. Sana next time they’ll give out pamaypay. MOA’s airconditioning sucks.
Pagpasok, the salespeople are extremely perky like they drank gallons of coffee. Some of them were sincere (and really nice) in offering help pero there are some na parang napipilitan.
They should have more fitting rooms. Ang daming nakapila and waiting, pero di naman kasing-level nung pila outside the store.I hope the promo is forever though. 🙂
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Give me a decent term if you ask somebody to line up for you while you are sitting pretty and sipping coffee at Starbucks. It’s slavery at its best in a different setting.
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thanks for the mention! i hope they open another branch soon and somewhere in qc so i won’t have to go all the way to pasay. the wait was worth it coz i didn’t have to pay for plane fare going to sg plus it’s cheaper here. my friend just came from sg and got a bratop sale at sgd 19.90 ( approx. php 680.00). i got it same price last year.
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I’ve sort of ditched my out of town trip yesterday because of this haha:p I was 152nd guest (around 9.30am), managable naman the waiting time to get in, not that bad. But the line for the fitting room hindi ko kinaya. I gasped rin when I was told na pumila daw ako ulit for the rest of the clothes I wanted to try after I finished fitting the first 4 items. Fell inlove with the bratops and airism – I went back today to hoard those. Was 218th guest when we came just before 10am. Didn’t wait that long rin. The… Read more »
how do you know what number you are?
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They give out coupons for the first 500 customers with the number stamped on the coupon. Eg 94/500
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i was number 65 yesterday and was given free Uniqlo tote bag and free Oreos & Milk mochi ice cream from Mochiko! 🙂 my friend and I were guessing what stuff was given to customer number 1! =)
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true that. I fit into a large and XL
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Deepa Reply:
June 16th, 2012 at 5:11 PM
Sizing is weird in Europe, here I am a Small to Medium. In Singapore I only fit into L or XL.
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CVS Reply:
June 16th, 2012 at 6:39 PM
same. in Europe I am small!
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Gelo Suarez Reply:
June 17th, 2012 at 10:10 AM
I remember my petite friends could only shop at the children’s section in Europe haha.
Edgar Callos Reply:
June 17th, 2012 at 6:08 PM
agree. simple trick is one size larger dapat than your regular size if ur getting stuff from uniqlo 🙂
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Sizing is weird in Europe, here I am a Small to Medium. In Singapore I only fit into L or XL.
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same. in Europe I am small!
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I remember my petite friends could only shop at the children’s section in Europe haha.
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agree. simple trick is one size larger dapat than your regular size if ur getting stuff from uniqlo 🙂
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That’s what old folks call ‘atat.’
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“She had her driver queue for her while she waited at a nearby Starbucks.” Very disturbing! I hope she pays all the legal requirements for a “driver”. Truly, the Filipinos have mastered the art of social climbing. [Reply]CVS Reply:June 16th, 2012 at 11:12 AMthat’s not even social climbing 😐 [Reply]efriend Reply:June 16th, 2012 at 11:47 AMIt’s both social climbing and modern-day slavery. It may be cute to the Filipinos but disturbing to others. [Reply]CVS Reply:June 16th, 2012 at 6:42 PMthere’s nothing cute about it. i find you a bit exagg thought to call it social climbing. If you knew my… Read more »
that’s not even social climbing 😐
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It’s both social climbing and modern-day slavery. It may be cute to the Filipinos but disturbing to others.
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there’s nothing cute about it. i find you a bit exagg thought to call it social climbing. If you knew my friend Catherine, she is nothing like a social climber.
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I love Uniqlo. I did not refer to shopping at Uniqlo as social climbing. Sorry for the misinterpretation. It’s the act of asking the driver to line up that is disturbing to me. It may not be for you or your friend but for me it is. Thanks.
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then you don’t know what social climbing means. maybe i can point you to the right people.
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A social climbing is a social climbing is a social climbing. That’s my perception and it is what it is.
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excuse me! I bought Yaya Bhing clothes from Muji and Northface, She never wore a uniform. and you’re a complete idiot.
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SOCIAL CLIMBING is when you pose as someone you’re not. Like seeing a Prince, “unless” it’s GENUINE!
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P.S. there’s nothing social climbing about Uniqlo. It offers basic clothes like the Gap. I don’t find it sosyal. therefore your social climbing term is all wrong.
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Geez how is it any different from asking a friend, your child or even your mother to wait in line for you? If my girlfriend asked me this favor, I may be upset with her and call her a brat, but I’d do it for her. But I wouldn’t certainly think of the term “social climber.” Where did that come from? Clearly you just have an insecurity and you’re projecting it unto others and reading too much into situations.
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Cool. Ask your friend, your child, or even your mother to wait in line for you while you sip a cup of coffee at Starbucks. Give the driver some human dignity.
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just stop.
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Why? Because you just want to cover your ears and not have your views challenged? What he is saying is right. It is humiliating to the driver and for you to deny it, to justify this action, not to internalize this criticism, and to not reflect on the implications of your actions, shows what kind of person you are. Just because the driver said it’s okay, it does not mean it is right.
You may say that you treat your help like family, but your justifcations show differently.
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Why is it “humiliating” to the driver? It’s friggin’ queuing up, not dancing the two-step while wearing a blonde wig. As you can all see from the pics, hundreds of other people were in line. If the driver’s job title were “personal assistant” would you still say it’s “humiliating”? Fact of the matter is, domestic help is tasked with multiple functions, not all of which are limited to the job title. If you’re a personal employee like a driver or a maid/housekeeper/yaya, being asked by your employer to do a perfectly legal and innocuous thing like queuing up at a… Read more »
I could ask my yaya to wipe my ass for me. It’s perfectly legal but that does not make it any less humiliating. Just because something is legal within the construct of our law, the action itself could rob a person of personal dignity. Holding her place in line because she’s too precious to wait on her own, and her time is better spent sitting down in Starbucks, sipping a venti frappucino while thumbing on her iPhone tweeting about, oh, how long the line is, is the definition of a spoiled-ass brat. And no, it’s not his driver’s job to… Read more »
You haven’t answered my question. Why is waiting in line humiliating for anyone? If it’s not humiliating for the employer to do it herself, why would it be humiliating for the employee to do it for the employer? Seems to me that you’re projecting your own prejudices onto the driver. Maybe you yourself would feel humiliated if someone asked you to hold their place in line for them, and so you decide in your mind that it’s also humiliating for everyone else. Oh, and by the way, having your yaya wipe your ass is in no way, shape, or form… Read more »
Because for one thing, the person asking to hold her place is perfectly capable of doing it herself, as far as we know. This alone sends a message to everyone else on the line that she is better than the poor sods who does not have the luxury of having their own driver to treat as an object. The mere act of asking someone to hold my place for me, paid help or not, while I sip my venti white chocolate mocha is also incredibly embarassing for me. But you see, asking my (imaginary) yaya to wipe my ass is exactly… Read more »
go to hell
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Exactly. So my mom asking my brother to line up for the cashier during the crazy S&R sale while she does the shopping is “social climbing” and “modern slavery” now? And I guess it’s even worse, huh, since my brother isn’t even being paid to for what he does. Maybe he can sue our mom for child abuse?
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I read my friends blog everyday but don’t usually read the ‘comments’ section, let alone comment, but I guess there’s always a first time… Anyway, funny how before reading your comment/s, Cecile and I were emailing about a possible housing project I proposed for mang Seniong as we were also planning to BUY for our driver as well. So yes, to answer your question, I do not just pay for ‘all’ legal requirements like SSS, 13th month, bday money,pasalubongs when we come home from every vacation, weekly off, overtime pay, 1 month (yes 1 month!) paid vacation leave and his… Read more »
I read my friends blog everyday but don’t usually read the ‘comments’ section, let alone comment, but I guess there’s always a first time… Anyway, funny how before reading your comment/s, Cecile and I were emailing about a possible housing project I proposed for mang Seniong as we were also planning to buy for our driver. So yes, to answer your question, I do pay for ‘all’ legal requirements like SSS, weekly off, overtime pay, 1 month (yes 1 month!) paid vacation leave and his ‘pamasahe to his province (every year –he has been with us for 7 years– as… Read more »
Just don’t mind EFREN. I’d rather ask someone to line up for me than to crowd the counters with you and all your friends just to buy 1 regular fries at McDo. And 1 Strawberry Sundae.
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But the fact that you can just treat your driver like an object – asking him to wait in line for you, which is out of his duty, is what makes the story disturbing. So what if he doesn’t mind waiting for you? It says more about his character than it does about yours. The problem with you people is that you can easily justify the way you treat a person by the amount of money you compensate him without even thinking about the social implications of your actions. So what if he will gladly wait in line for you?… Read more »
@houstonaddix is my barkada and naloka ako sa pagka-#94 customer nya on opening day.Another friend came at 1pm, was able to get in by 2pm and waited for another hour in the line to pay. She said she will never do it again…I bet she will again in the next 49 uniqlo stores to open…
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Buti na lang di ako nagpunta! Waaah! I wanted the Barbie tees!
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Consumerism as it’s best.
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Was assigned near MOA today and stayed in the office before going to the mall at 9AM thinking that there’s no line yet. I was wrong. Buti na lang I was number 110. Panic-buying ata ang nangyari pero the items were really nice. Hope they’ll add more collection that’s available sa Japan
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MOA has the kids’ line
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Yes, sad to say even an almost 50% markdown is really not worth my opportunity cost of working for a day. 🙂 I’ll check again next week.
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Miss C! Grabe, di nga sila nagjjoke dun sa “maximum of 4 items” sa fitting room! 5 & up, you have to leave the excess na, then line up AGAIN just to fit the rest. Sa haba ng pinila ko sa labas, pati sa fitting room paulit ulit ka papapilahin? Yikes. On the other hand, super nice & accommodating staff nila 🙂
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Scary! It reminded me of when Forever 21 opened 2 years ago and I queued like the rest of them thinking I’ll never do it again. I’m so glad I hoarded most of the stuff I needed in Singapore last April. I’m wearing those AIRism lounge pants in large too as I type this 🙂 Now that I think about it I need to get more, but I’m just gonna wait till the hype dies down a bit, whenever that may be…..
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