Not everyone knows I’m a stylist—not a serious professional stylist (meaning: it’s not my main job) but I do style occasionally. I’ve done work for the Philippine Star, Bench and Muji, among others.
Last May and June I did some work for Muji’s New Life event, where I had to create 26 looks for men and women.
Because it was a lot of work, I asked Melvin Mojica to do the men, while my sister Ana assisted me with the women.
Ana, my mini-me is just full of energy 🙂
First, I wanted to see how others have styled Muji. This is from their iPhone app:
However, I didn’t want to do “normy” fashion as Muji is already very traditional. I wanted to level it up to show that Muji can be worn in a chic way.
My inspiration was Paris-meets-Tokyo, as in Ludivine Sagnier
Inspired by Y-3/Yohji Yamamoto
Inspired by numerous chic girls in Picasso stripes
Inspired by my favorite color
Inspired by Rose Bakery at Comme des Garçons
Inspired by a Japanese girl I saw in Ginza, 1985
The looks were sorted out in baskets—
—before the models came to fit, beginning with Jessica Yang
We took group shots to see how everyone looks as a whole
That’s Melvin on the left
Working with Robby Carmona’s team at SAGA, we print out the looks and sequence them for the show over early dinner at Gaudî. Then we go home for a much-needed rest.
On the day of the show, call time is at 2 PM. I’m 30 minutes late as I’m having a phone emergency at home. My Samsung Galaxy Note is missing! The maids find it under my bed and I make it to Robby Carmona’s set, inside the Muji flagship store at Bonifacio High Street
Here’s the technical dress rehearsal only a few hours before the event. I’m in front filming this and Melvin is in the back with the models and dressers.
Here’s my last chance to see what needs tweaking, who needs smaller shirts or bags to carry, and other details I won’t be able to see during the show.
(To be continued)