chuvaness
How to style for Muji, Part 1
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Not everyone knows I’m a stylist—not a serious professional stylist (meaning: it’s not my main job) but I do style occasionally. I’ve done work for the Philippine Star, Bench and Muji, among others.
Last May and June I did some work for Muji’s New Life event, where I had to create 26 looks for men and women.
Because it was a lot of work, I asked Melvin Mojica to do the men, while my sister Ana assisted me with the women.
Ana, my mini-me is just full of energy 🙂

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First, I wanted to see how others have styled Muji. This is from their iPhone app:

Muji fashion

However, I didn’t want to do “normy” fashion as Muji is already very traditional. I wanted to level it up to show that Muji can be worn in a chic way.
My inspiration was Paris-meets-Tokyo, as in Ludivine Sagnier

Ludivine Sagnier
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Muji

Inspired by Y-3/Yohji Yamamoto

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Inspired by numerous chic girls in Picasso stripes

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Chinese Naval Shirt, Sailor's Striped Shirt (2)
stripes-sedgwick
French chic

Inspired by my favorite color

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Inspired by Rose Bakery at Comme des Garçons

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Inspired by a Japanese girl I saw in Ginza, 1985

Irish Ong

The looks were sorted out in baskets—

Styling for Muji

—before the models came to fit, beginning with Jessica Yang

Jessica Yang

Brent Javier

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Irish Ong

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Robbie Becroft

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We took group shots to see how everyone looks as a whole

Group shot

That’s Melvin on the left

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Working with Robby Carmona’s team at SAGA, we print out the looks and sequence them for the show over early dinner at Gaudî. Then we go home for a much-needed rest.

Muji sequence

On the day of the show, call time is at 2 PM. I’m 30 minutes late as I’m having a phone emergency at home. My Samsung Galaxy Note is missing! The maids find it under my bed and I make it to Robby Carmona’s set, inside the Muji flagship store at Bonifacio High Street

Muji set

Here’s the technical dress rehearsal only a few hours before the event. I’m in front filming this and Melvin is in the back with the models and dressers.
Here’s my last chance to see what needs tweaking, who needs smaller shirts or bags to carry, and other details I won’t be able to see during the show.

(To be continued)

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Timbuktu

Miss C – You mentioned a while back (I think in your old website) that Muji is supposed to be cheaper in Manila than in other countries.   While I love Muji clothes, I was able to confirm during a recent trip to Hong Kong that Muji goods are more expensive in Manila (a t-shirt I got in Muji HK was HKD 145 -around PHP 780- but PHP 995 here).  My friends and I generally think Stores Specialist-managed stores such as Muji and Gap price their clothes too high (maybe that’s why a lot of old stock still appear on their shelves).… Read more »

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Guest

i like it! cute is the new beautiful.  

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Zionexecutioner

I love all the shirt dresses and the long cardigans. I also love the styling. It looks like it just came out of my favorite Japanese magazine, liniere.

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Guest

The black, “Jessica Yang” bag seems awesome. =D

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Guest

grabe i love it!  you did a great job

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Guest

Ang gwapo nina Brent Javier at Robbie Becroft. Yumminess to the extreme hehehe. 

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Guest

Had a grand time at this event and great seeing you there Ms. C! Amazing (also useful) insight to your styling process, can’t wait for part 2!

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Barb B. Cue

pls. style me, stylish cecille! (:

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Funtotephilippines

I love my Muji clothes. I feel good in them. Glad to see how I can wear them in many diff ways. Thanks!

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Ineng_alarcon

I love your classic style Ms. Chuvaness! 🙂

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Guest

Wow! Love the insights about styling! 🙂 Your inspirations are also helpful. Sometimes, even plain colors will look stylish when combined with the right matches! 🙂

~Chai
http://chenmeicai.blogspot.com

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Guest

<3 

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Guest

I love this post. I love seeing your styling inspirations, that plaid shirtdress + cardi outfit, and of course I love Muji!

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Guest

.. but why are the models walking so stiff. dapat siguro natural lang ang lakad. it feels awkward watching them.

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CVS Reply:

rehearsal…..

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literarybulimia

I LOVE this entry. I don’t know but I think a bit of your style rubs off on us readers/followers. Grey has become a major part of my wardrobe. 🙂

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CVS Reply:

wonderful :))

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KUMAGCOW

Whoa exciting, can’t wait to see it!

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