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How to market Magnum ice cream
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In Paris, Karl Lagerfeld directed three short films for Magnum ice cream starring former O.C. actress Rachel Bilson.
In this Black Swan-inspired video, ballerina Rachel Bilson rushes to her dressing room after a performance to enjoy Magnum ice cream along with kisses from Chanel man-muse Baptiste Giabiconi.

In the U.S., Desperate Housewives actress Eva Longoria enjoys a mini Magnum, which we should have in the Philippines, especially for those watching their waistlines.

And just in time for the summer, Magnum recently introduced its brand ambassadors in the Philippines in a media launch at Enderun in Taguig. They are from L-R: Raymond Gutierrez, Liz Uy, Solenn Heusaff, Tessa Valdes and Erwan Heusaff. (Not in picture: Rajo Laurel who was out of town.)

Raymond Gutierrez with the Magnum Ambassadors Liz Uy, Solenn Heusaff, Tessa Prieto-Valdes and Erwann Heusaff

After being served a very light lunch of soup and salad, we sat through a brief chocolate masterclass by Pastry Chef Andreas Gillar

Chef Andreas Gillar

After which trays of chocolate were passed around for sampling—in dark

Dark chocolate

White

White chocolate

and milk

Milk chocolate

Also spotted: Unilever-RFM CEO and Managing Director John Concepcion

Unilever-RFM CEO and Managing Director John Concepcion

Selecta Marketing Director Bindoy Baltazar with Magnum Launch Creative Consultant Raymond Gutierrez

Selecta Marketing Director Bindoy Baltazar with Magnum Launch Creative Consultant Raymond Gutierrez

Magnum Brand Manager Jean Madrid with Liz Uy

Magnum Brand Manager Jean Madrid and Liz Uy

Chef Andreas Gillar and host Patti Grandidge

Chef Andreas Gillar and Patti Grandidge

Unilever PR & Events Manager Nikki Abella with Magnum Assistant Brand Manager Brian Chanyungco

Unilever PR & Events Manager Nikki Abella, Magnum Assistant Brand Manager Brian Chanyungco

The all-new Magnum is a velvety, smooth and creamy ice cream bar is coated with a thick layer of cracking real Belgian chocolate. It is a collaborative effort between Unilever and RFM, the mother company of local dairy giant Selecta.
Priced at only Php 50 or 60 per bar, it is available in three flavors—Classic, Almond and Chocolate Truffle—in singles or multiple packs, at convenience stores and supermarkets all over.

Magnum Ice Cream - Classic - Almond - Chocolate Truffle

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