In Paris, Karl Lagerfeld directed three short films for Magnum ice cream starring former O.C. actress Rachel Bilson.
In this Black Swan-inspired video, ballerina Rachel Bilson rushes to her dressing room after a performance to enjoy Magnum ice cream along with kisses from Chanel man-muse Baptiste Giabiconi.
In the U.S., Desperate Housewives actress Eva Longoria enjoys a mini Magnum, which we should have in the Philippines, especially for those watching their waistlines.
And just in time for the summer, Magnum recently introduced its brand ambassadors in the Philippines in a media launch at Enderun in Taguig. They are from L-R: Raymond Gutierrez, Liz Uy, Solenn Heusaff, Tessa Valdes and Erwan Heusaff. (Not in picture: Rajo Laurel who was out of town.)
After being served a very light lunch of soup and salad, we sat through a brief chocolate masterclass by Pastry Chef Andreas Gillar
After which trays of chocolate were passed around for sampling—in dark
Also spotted: Unilever-RFM CEO and Managing Director John Concepcion
Selecta Marketing Director Bindoy Baltazar with Magnum Launch Creative Consultant Raymond Gutierrez
Magnum Brand Manager Jean Madrid with Liz Uy
Chef Andreas Gillar and host Patti Grandidge
Unilever PR & Events Manager Nikki Abella with Magnum Assistant Brand Manager Brian Chanyungco
The all-new Magnum is a velvety, smooth and creamy ice cream bar is coated with a thick layer of cracking real Belgian chocolate. It is a collaborative effort between Unilever and RFM, the mother company of local dairy giant Selecta.
Priced at only Php 50 or 60 per bar, it is available in three flavors—Classic, Almond and Chocolate Truffle—in singles or multiple packs, at convenience stores and supermarkets all over.