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Hoodwink at SM Aura
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From the founders of homme et femme (H&F) retail stores comes Hoodwink, a playful yet sophisticated store that caters to a young male demographic.
Interiors were designed by H&F’s Mark (Jappy) Gonzalez in collaboration with architect Rola Vizmonte.

Hoodwink at SM Aura

Look closely and see crafty details like billiard sticks for door handles, darts for clothing hooks, and clothes racks and shelving made of tubular steel.
From the street view, a storefront window will feature a seasonal collab with a deviant artist.
This month however you’ll see Comme des Garçons PLAY balloons on the windows.

Hoodwink at SM Aura

So what’s on the shelves this season? A well curated collection that caught my eye, including Kitsune Tee and Lazy Oaf, among others.

Hoodwink at SM Aura
Hoodwink at SM Aura
Hoodwink at SM Aura
Hoodwink at SM Aura
Hoodwink at SM Aura

Now if only these came in women’s cuts, we’d be in a bit of trouble.

Hoodwink at SM Aura
Hoodwink at SM Aura
Hoodwink at SM Aura
Hoodwink at SM Aura
Hoodwink at SM Aura
Hoodwink at SM Aura

Hoodwink is on the ground level of SM Aura. Open daily from 10 AM to 10 PM

Hoodwink

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