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Hong Kong in a jiffy (Part 2)
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I figured Hong Kong was the easiest place to fly to for Margiela with H&M.
First of all, no visa required. Second, only 1.5 hours by plane.
I found out from Cher Chui of H&M that four Hong Kong stores would be stocking the collection:

Screen Shot 2012-11-19 at 9.25.46 PM

From there I chose a store nearest to a hotel.
I decided to queue at H&M Elements since it is next to the W Hotel.
I have stayed at the Langham Place in Mongkok and while the hotel is OK, I find the area a bit secluded.
I didn’t realize the Ritz-Carlton was right next door to H&M Elements! I should’ve stayed there instead!
It looks lovely. As in this entrance

Ritz Carlton Hong Kong

was literally a few yards away from this queue!

H&M queue at Elements HK (before dinner)

On November 15th, Margiela day, I don’t remember what time I got out of bed. It was awfully dark and I was a zombie.
I showered but didn’t wash my hair. I figured all the people who had stayed overnight to queue wouldn’t notice.
Plus I was afraid to be late.
I ended up in queue around 6:30 AM and found my place among the locals, some of who had been there for maybe 10 hours.
I knew that only the first 280 people would be given shopping passes, in the form of color-coded bands.
I counted the people in line and was relieved I was among the first 200.

Lining up at Elements

Weather was good. I took out my copy of YES! magazine and sat on its plastic cover. I had my baon of gluten-free brownie and bottled water.
A few people tried to cut the line (read: make singit) but there were six cops watching. I don’t understand Chinese, but some of them were allowed and some were not.
I felt bad as I watched a chic Chinese lady arrive in a taxi at 6:30 AM with a bag of McDonald’s takeaway, which she handed to her smiling Asian maid (Filipino?) who had been waiting overnight.
Around 7 AM, some H&M staff came out and handed out fliers with a color-coded schedule, like this

Untitled

Then all of us got a colored tyvek wristband. I got pink, which meant I could come back and shop for only 10 minutes at 9:50 AM.

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With more than two hours to go, I went back to the hotel room where I found Jeroen still in bed. I excitedly told him about the events downstairs.
Jeroen got up and ended up hiking for five hours on the other side of Hong Kong, while I passed time fixing the room and studying the catalogue for which pieces to grab.

I ended up falling asleep at 9 AM—very briefly—before going down again at 9:30 AM.
When I got there, the pink bands were already in line. After 15 minutes, 20 of us were allowed in the second level of the store where a section was dedicated to the special collab.
In ten minutes I grabbed about 10 pieces and went down to the fitting room to try them on. I ended up buying five pieces and was done by 10:30 AM.

I went back to the hotel room to wash my hair, then I went down to the I.T store to see the real Margielas—where one piece costs more than five pieces bought from H&M.
From W Hotel I took the free shuttle to Silvercord at Canton Road and had a quick lunch before lining up again at H&M.
At 1 PM I was inside H&M Silvercord, where there was much more stock and bought more for me and my friends.
I was a happy camper. This was my loot.

My loot

After all that, I didn’t need to shop for more clothes. I ended up just buying one more Limi Feu coat at I.T.
Two days later and back in Manila, the Margiela loot is still inside my luggage. I have to take some of them to Kingsmen to chop maybe six inches at the hem as most pieces would fit a six-foot European girl.

So it’s true, the early bird catches the worm. I got everything I wanted except for one pair of faded baggy jeans and a silver candy clutch—but lucky for me, a reader in Shanghai will send me one 🙂

Margiela clutch

Was it worth it? Yes! I had so much fun just being there and lining up with the locals. But there are not many designers I would do this for. Maybe Limi Feu is one, but I doubt that H&M would tap her as not many people know the brand.

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Guest

what was the atmosphere inside the store? frenzy ba? or calm? i’m assuming hindi na crowded inside kasi limited lang per 10 minutes slot? 

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CVS Reply:

pretty OK naman

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Guest

i’m really impressed with people who line up early for these events, bow to you

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Guest

Ang saya! I had to pass up this collab because I have to spend on stupid practical things like a maternity winter coat 😐 This looks much more fun to shop for!

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Guest

Why don’t you actually buy clothes that actually flatter you?

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Guest

Hi, was the pillow clutch available in pink in HK? 

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CVS Reply:

it was but all gone by the time I was inside :{

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Jessamine Sun Reply:

 wow, that was fast! 🙁

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Guest

you’re so lucky to have a hubby who supports you in all your shopping adventures. personally, i find margiela’s design too trendy and daring.  wonder if this will click here in manila. 

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Guest

i dont get you cecile, you fly business stay at a 5 star hotel to just queue up for some cheap MMM at H & M.  why not go all the way in style and shop at the real MMM shop. 

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CVS Reply:

because Margiela is not my favorite and I’d rather spend on Comme des Garçons.

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Guest

I don’t understand why you felt bad for the Filipina maid that was asked to fall in line by her amo. Isn’t that the same as your friend who also asked her driver to fall in line at the Uniqlo?

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CVS Reply:

no because Uniqlo was not overnight

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kaloka Reply:

haha! talagang issue eto. My friend would go also for sale and ask the yaya to queue. Why not? Basta may overtime pay.

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Guest

So fun to join the queue. 🙂 H&M is really high anticipated this season huh, for the MMM collection. Cool. 🙂 Thought you’d get that nude top with black bra print haha (dunno what it’s appropriately called) :p How cute rin naman that candy bag. 🙂 Sana meron na rin dito H&M. 🙂

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Guest

You’re a trooper for joining the line 🙂 This is why I like being in Toronto where the guys aren’t too fashion savvy…..there are so many key pieces for men that are still in the stores. Watch this stuff go on (gulp) sale…:) Margiela on Sale…..now that’s an oxymoron. 🙂 🙂 [Reply]Jennifer Estrada Reply:December 16th, 2012 at 12:35 AMNow in Singapore, all remaining pieces from the Margiela collection is on sale, mostly for women.  [Reply]czech cruz Reply:December 22nd, 2012 at 8:52 PMYup, some stuff are priced $50, while leather items are on 50% off (like the clutch, shoes and jackets).… Read more »

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Guest

Now in Singapore, all remaining pieces from the Margiela collection is on sale, mostly for women. 

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Guest

Yup, some stuff are priced $50, while leather items are on 50% off (like the clutch, shoes and jackets). Though tempting to buy, I didn’t, I know I won’t be able to pull it off. LOL

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Guest

I lucked out since I never lined up in Calgary.  I went on November 16 (the following day) after work and I still got the 3 things I wanted – trouser skirt, circle shirt, and the clutch.  I love the skirt!!!

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Tricia D.

I asked myself too: Was it worth it? YES!!!

My niece & I went to queue at H&M Canton Road. We were the first to go inside at 8:05am.

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