H&M is proud to announce it will dress the Swedish teams for the Winter Olympics and Paralympics in Sochi 2014, and the Summer Olympics and Paralympics in Rio de Janeiro 2016.
The four-year contract with the Swedish Olympic Committee and Swedish Paralympic Committee will see H&M create outfits for the Opening and Closing Ceremonies.
The collection will include a full and extensive wardrobe for all the Swedish teams to wear in the Olympic village for both training and leisure.
The pieces will be developed in collaboration with the Swedish Olympians, who will give their input and test the garments in the collection. They will also be collaborating on H&M’s new expanded sports collection, as H&M strengthens its commitment to function and performance in sports clothing.
The Olympians will also give their input to H&M’s expanded Sport concept, offering their knowledge and experience to create a new and extensive range of sportswear pieces for H&M’s customers worldwide. Debuting in January 2014, the result will mean an H&M sports collection that has been tested by world class professional athletes, where performance and function are paramount, always with great style and at a price that will make it available to all.