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H&M Philippines: the calm before the storm (Part 2)
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The invitations arrived on October 7 with specific instructions to confirm attendance and bring the physical invitation to VIP night on October 15th from 7PM to midnight.

invitations

But then I had an assignment to interview H&M’s Catarina Midby at 3:30 PM, so I was there at 3 PM.
SM Fashion Hall was ready for opening with ads screaming inviting prices.

H&M ads

The area fronting the store was barricaded, and behind it, a red-carpeted floor

before the event
before the event

The SM guards were getting ready

SM guards

as were men in black (bouncers)

men in black

I had time to kill so I decided to review my notes at Tim Ho Wan—first time I have ever seen it without a line (and I have been there 15 times since it opened)

Tim Ho Wam no queue

Half an hour later I received a text that Catarina Midby had arrived for the interview. (more on that later)

Catarina Midby of H&M

After a 15-minutes, I had to give way to Coco Alcuaz of ANC. They gave me a chance to look at the entire store and decide what to buy later. H&M at SM Fashion Hall has three floors with 3,000 square meters of space.
I started at the third level where the children’s and menswear are located.
The children’s section is my favorite of all. It makes me feel bad I no longer have a small baby.

baby clothes
baby clothes
baby clothes

I found the men’s section more interesting the women’s with its long, flowy, dark Rick Owens-like pieces.

inside the store
inside the store
inside the store

and a good selection of basics, classics, and David Beckham Bodywear

inside the store
inside the store
inside the store
inside the store
inside the store

(To be continued)

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