The invitations arrived on October 7 with specific instructions to confirm attendance and bring the physical invitation to VIP night on October 15th from 7PM to midnight.
But then I had an assignment to interview H&M’s Catarina Midby at 3:30 PM, so I was there at 3 PM.
SM Fashion Hall was ready for opening with ads screaming inviting prices.
The area fronting the store was barricaded, and behind it, a red-carpeted floor
The SM guards were getting ready
as were men in black (bouncers)
I had time to kill so I decided to review my notes at Tim Ho Wan—first time I have ever seen it without a line (and I have been there 15 times since it opened)
Half an hour later I received a text that Catarina Midby had arrived for the interview. (more on that later)
After a 15-minutes, I had to give way to Coco Alcuaz of ANC. They gave me a chance to look at the entire store and decide what to buy later. H&M at SM Fashion Hall has three floors with 3,000 square meters of space.
I started at the third level where the children’s and menswear are located.
The children’s section is my favorite of all. It makes me feel bad I no longer have a small baby.
I found the men’s section more interesting the women’s with its long, flowy, dark Rick Owens-like pieces.
and a good selection of basics, classics, and David Beckham Bodywear
(To be continued)