Last Thursday, Audrey Tautou, January Jones, Freida Pinto, Astrid Bergès-Frisbey, Olga Kurylenko, Alice Dellal, Mélanie Doutey and Lou Lesage gathered in Paris to celebrate the launch of the Isabel Marant pour H&M collection.
The collection was presented in cinematic settings that mixed images, films and models, with live performances by Grandmaster Melle Mel and Rappers Delight, originally of Sugarhill Gang.
The event transported guests to a street slice of Paris in the early ’90s, when Isabel debuted her eponymous line.
“We wanted to present the collection in a way that felt real and casual, not a red-carpet extravaganza: this is how I see my work. I design for everybody and am constantly inspired by the world I see around me, so it felt natural to have an urban setting as the backdrop of the event. And it had to be Paris, because the city is part of my DNA,” says Isabel Marant.
“This street celebration was the perfect way to launch a collection that oozes the energy of cool Parisian style. It felt optimistic and real: a reflection of Isabel Marant’s knack for urban sophistication and bohemia. I think the collection for women, men and teen captures her spirit and I hope our customers are as excited as we are for the launch,” says Margareta van den Bosch, Creative Advisor at H&M.
The collection will hit 250 stores worldwide and online beginning November 14, 2013. The collection will include clothing and accessories for women and teenagers. Isabel will also, for the first time, create a collection for men.