chuvaness
H&M launches Isabel Marant collection in Paris
Posted on

Last Thursday, Audrey Tautou, January Jones, Freida Pinto, Astrid Bergès-Frisbey, Olga Kurylenko, Alice Dellal, Mélanie Doutey and Lou Lesage gathered in Paris to celebrate the launch of the Isabel Marant pour H&M collection.
The collection was presented in cinematic settings that mixed images, films and models, with live performances by Grandmaster Melle Mel and Rappers Delight, originally of Sugarhill Gang.

Presentation
Presentation
Performance

The event transported guests to a street slice of Paris in the early ’90s, when Isabel debuted her eponymous line.
“We wanted to present the collection in a way that felt real and casual, not a red-carpet extravaganza: this is how I see my work. I design for everybody and am constantly inspired by the world I see around me, so it felt natural to have an urban setting as the backdrop of the event. And it had to be Paris, because the city is part of my DNA,” says Isabel Marant.

Isabel Marant
Location
Location (1)
Location (2)

“This street celebration was the perfect way to launch a collection that oozes the energy of cool Parisian style. It felt optimistic and real: a reflection of Isabel Marant’s knack for urban sophistication and bohemia. I think the collection for women, men and teen captures her spirit and I hope our customers are as excited as we are for the launch,” says Margareta van den Bosch, Creative Advisor at H&M.

Isabel Marant and Margareta van den Bosch
Isabel Marant and Margareta van den Bosch

Spotted wearing pieces from the collection were: Audrey Tautou
Untitled

Freida Pinto
Freida Pinto

January Jones
Untitled

Olga Kurylenko
Untitled

Alma Jodorowsky
Untitled

Astrid Berges Frisbey
Astrid Berges Frisbey

Leila Bekhti
Untitled

Alice Dellal
Untitled

Audrey Marnay
Audrey Marnay

The collection will hit 250 stores worldwide and online beginning November 14, 2013. The collection will include clothing and accessories for women and teenagers. Isabel will also, for the first time, create a collection for men.

1
Leave a Reply