chuvaness
Happy birthday Bench!
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In honor of Bench’s 25th anniversary, let’s look back at our favorite ad campaigns.
The Sculler, with Richard Gomez.
Winner: Best in Cinematography in the Ad Congress, 1991

Pussycat Doll Nicole Scherzinger for Bench Underwear

Bench Raw Jeans with Piolo Pascual

Bruno Mars for Bench khakis

and my personal favorite, L’Amoreaux with Richard Gomez and Joanne Zapanta

http://www.benchtm.com/

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Guest

Ang burara naman ni Piolo! Basta na lang tinapon ang towel! At sa kusina pa! LOL

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Guest

That Sculler Bench commercial made me feel like I’m 10 again ­čÖé

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Guest

I love that first commercial. Tapos “Claire de Lune” pa yung song I think. ­čÖé Really gorgeous. And yes, that Joanne Zapanta commercial was also one of the best ones.┬á I remember at the time that Bench launched, Giordano T-shirts were at the height of popularity. So it was really a very smart move on Bench’s part to position themselves in a different way through great advertising strategies like this. More visual talaga ang appeal.┬á I still remember Bench’s old logo. Mukha talagang Bench but drawn in such a way that it looks like Chinese calligraphy. I’ve always wanted to… Read more »

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Ako Si Anonymous

kawangis ni Joanne Zapanta si Maricar Reyes.

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I had to think really hard if this is the same Joanne Zapanta who used to teach aerobics on television.  I was thinking of Vivian Zapanta pala!

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omnesia

Missing the golden era of Philippine advertising in the 80s-early 90s…

Bench was also positioned for the mid to upper middle market back then. I used to love Bench back in high school and college. These days, sadly Bench has had to become a bit mass market. But I still buy Bench for underwear hehe

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Anonymous

The ads with Goma are my favorites! They are classic, and amazing. Makalaglag-panty pa rin si Goma as The Sculler. 

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Guest

the classic commercial with goma is epic. may sticker pa ko niyan dati from bench. high school days. :))

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Guest

Me too! He was, is, will forever be my crush! That Lucy is one lucky bitch! Hahaha!

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Phoebe

richard gomez so┬ádapper! wished they have more commercials nowadays like the last one. so glamorous kasi…

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I used to have this childish crush on Richard Gomez back in the days and now I know why I sort of fell in-love with him when I was a kid. Haha.

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Monique Reply:

Me too! He was, is, will forever be my crush! That Lucy is one lucky bitch! Hahaha!

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Guest

Me too! He was, is, will forever be my crush! That Lucy is one lucky bitch! Hahaha!

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