After two phenomenal store openings in the Philippines, the first at SM Megamall last year, and more recently, in Makati—Forever 21 marks another milestone by taking the lead as a major foreign brand participant at Philippine Fashion Week.
“We are very excited to be part of the prestigious Philippine Fashion Week,” said Forever 21 Business Unit Head Dixie Li. “This is a great venue to showcase what Forever 21 is all about—fun, fresh, vibrant!”
“Forever 21 caters to a younger market, and a new generation of Filipinos that will know how to dress in style at a very affordable price point,” said PFW Executive Producer Joey Espino.
Forever 21’s Philippine Fashion Week runway debut at the SMX Convention Center showcased the brand’s creative synergy in five young and fun looks from its Forever 21, Love 21, Heritage 1981, and 21 Men collections.
These include Pattern Mixing, Romantic Bohemian, Global Influence, Color Blocking, and 21 Men.
One of the fast growing and most successful apparel lines in the US, Forever 21 partners in the Philippines with SM’s Retail Group. Forever 21 stores are located at the 2nd Level of SM Megamall A and at the ground lever, SM Makati in the Central Business District.
Photos: Eric Garcia and Michelle Medina