When Uniqlo first opened at SM Mall of Asia last April 2012, I was both surprised and amused with all the collaborations being offered—everything from Hello Kitty to Yakult.
So it came as no surprise to me when I learned about Uniqlo’s special collaboration with Philippine fastfood giant Jollibee. In fact the idea makes me giddy with excitement, being a fan of both Jollibee and Uniqlo.
Starting June 1st, 2015, Uniqlo will sell T-shirts with the famous Jollibee logo. This was announced at a press conference at Uniqlo Megamall last Thursday.
The limited-edition T-shirts will sell for Php 390 for adults (men and women) and Php 290 for children. Aside from the Philippines, they will be sold in Indonesia, Thailand and Malaysia.
“We have a lot to learn from Jollibee,” said Mr. Kubota. “It is a brand that makes people, from children to grandparents, happy. This is a great opportunity for Uniqlo. I am very honored.”