First look: Jollibee x Uniqlo tees
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When Uniqlo first opened at SM Mall of Asia last April 2012, I was both surprised and amused with all the collaborations being offered—everything from Hello Kitty to Yakult.

Uniqlo at MOA

So it came as no surprise to me when I learned about Uniqlo’s special collaboration with Philippine fastfood giant Jollibee. In fact the idea makes me giddy with excitement, being a fan of both Jollibee and Uniqlo.
Starting June 1st, 2015, Uniqlo will sell T-shirts with the famous Jollibee logo. This was announced at a press conference at Uniqlo Megamall last Thursday.

Jollibee drops in at press conference
Jollibee drops in at the press conference with Uniqlo’s Masayoshi Nakamura and Katsumi Kubota, and Jollibee’s Joseph Tanbuntiong and Harvey Ong

“Jollibee and UNIQLO share the same goal of providing a valued offering to every Filipino family. Our partnership with Jollibee will bring us closer to every member of the Filipino family as UNIQLO offers clothes for everyone,” said Katsumi Kubota, COO of Fast Retailing Philippines, Inc.

Mr. Katsumi Kubota
Mr. Kubota looks Japanice in Jollibee x Uniqlo tee and blazer

Uniqlo took the lead in the design and production processes. Taking the iconing Jollibee mascot, Uniqlo’s Japanese designer tweaked it to give it a classic, vintage, heritage look with the intentionally faded print.
Here’s what you can expect on June 1st:

Jollibee x Uniqlo

The limited-edition T-shirts will sell for Php 390 for adults (men and women) and Php 290 for children. Aside from the Philippines, they will be sold in Indonesia, Thailand and Malaysia.

“We have a lot to learn from Jollibee,” said Mr. Kubota. “It is a brand that makes people, from children to grandparents, happy. This is a great opportunity for Uniqlo. I am very honored.”

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