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Fashion meets technology with Fashion Exchange International and Samsung
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Fashion Exchange International (FEI) recently teamed up with Samsung for a two-day event at the Marriott Manila, where Samsung showcased the Gear 360 as its 360-degree camera captured moments as they happened.
The Samsung Gear VR, on the other hand, allowed guests to relive fashion moments through virtual reality.

Samsung Fashion Exchange
Samsung Fashion Exchange

The event was filled with advances in technology, intended to match what Filipino designers need to go global. In Fashionology Talks, Joey Mead-King hosted a forum with designers (L-R) Francis Libiran, Rosenthal Tee, and Rajo Laurel, who shared ideas on the role of fashion in today’s world.

Fashion Talks

PR and marketing specialist Carmina Sanchez-Jacob, events director Robby Carmona, businesswoman and fashion icon Valerie Lim, and Asia Pacific MNC corporate veteran Henry Chan founded FEI to open more opportunities for Filipino designers in the international market.

Carmina Sanchez
Carmina Sanchez Jacob

Kim Jones
Kim Jones

Pam Quiñones
Pam Quiñones

BJ Pascual
BJ Pascual

Selected accessory and fashion designers were invited to participate in a Designers Showroom to meet guests, buyers, and media.
Among them: Amina Aranaz-Alunan, Ann Ong, Dennis Lustico, Francis Libiran, Ivarluski Aseron, Jail Jeans, Jeffrey Rogador, John Herrera, Ken Samudio, Maco Custodio, Proudrace, Rajo Laurel, Rosenthal Tee and Indonesian fashion designer Tex Saverio.

Samsung Fashion Exchange

Saverio, whose pieces have been worn by Kim Kardashian, Lady Gaga, and Jennifer Lawrence, showcased his collection via a fashion show at the Marriott Grand Ballroom.

Tex Saverio

FEI also staged a Buyer’s Show consisting of the ready-to-wear collections of Laurel, Libiran, Aseron and Lustico. The presentations of the four designers were documented using Samsung Gear 360 units stationed at different areas, to capture different points of view in fashion, allowing anyone to see the whole picture as if they were there.

Ivar Aseron
Ivar Aseron

Rajo Laurel
Rajo Laurel

Francis Libiran
Francis Libiran

Dennis Lustico
Dennis Lustico

These photos were taken using a Samsung Galaxy 7.

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