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Dove celebrates fathers in touching new video
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With Father’s Day just around the corner, I can’t help but think of my own Dad and how I have to stop myself from bugging him all the time.
My earliest memory of my dad was when I was 3 or 4 years old, joining the maids in cleaning the house.
I had my own basahan (rag) and would wipe this dark table in our living room, only to have the dust fall on it again.
One morning my dad was off to work and saw me cleaning. Amused, he smiled and stopped to pat my head and give me 25 centavos.
I had the biggest smile on my face. Little did he know it would be the first of many times to give me money 🙂

For Father’s Day, Dove Men+Care has released a touching short video that shows the many ways dads care for their children.
Entitled Calls For Dad, the film features real moments that children of all ages share with their fathers—most of which are regrettably absent from media depictions of dads today.

Dove Men+Care is asking dads and their families to submit #RealDadMoments @DovePH on Facebook, Twitter and Instagram, which will be heralded on www.Dovemencare.com to celebrate moments of dads’ care.

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jo

LOVE this ad. you’re right, we don’t see dads depicted this way that much.

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