Donate pre-loved books and toys at Jollibee
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When my first son was born, I couldn’t sleep properly because I thought that if I slept, he would die.
I woke up several times at night to check if he was breathing.
“Don’t worry,” our housekeeper told me. “He’ll be running around the house in no time.”

Mirror, mirror

I can’t believe that boy I gave birth to is now 12 years old and taller than me!
He grew so fast, he is no longer interested in toys that are not gadgets.
A few months ago I was able to convince him and his brother (10) to give up toys they were no longer using.
We filled up six balikbayan boxes, which ended up in a garage sale.

In the Philippines, so many children don’t get to enjoy toys, that’s why Jollibee launched Maaga ang Pasko over 19 years ago. Watch how someone’s pre-loved toy can make a girl so happy.

Maaga ang Pasko is considered the country’s longest-running toy and book collection drive, with over two million toys collected since it started. It is committed to spreading smiles and Christmas cheer to thousands of Filipinos children all over.
Now, families here or abroad can donate a toy and/or book online through the Maaga ang Pasko microsite with the help of campaign partners Toy Kingdom and Goodwill Bookstore.
Global Filipino communities in the USA, Middle East, Hongkong and Singapore can also reach out via Maaga ang Pasko donation boxes at Jollibee branches in these markets.

To know more, visit the microsite at

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