COS opens first store in Asia
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As a new fan of COS (or Collection Of Style) I’m thrilled that it has finally opened closer to home.
The fashion brand, known for its clean aesthetics and design-quirky touches, opened its first store yesterday in Hong Kong. COS, a brand under the H&M Group is located right next to the H&M store at 74 Queen’s Road Central.

COS photographed on its opening day in Hong Kong by Keri Zamora

The ceremonial ribbon cutting was led by COS Stores HK Responsible – Chi Cheng (L) and Brand Overall Responsible – Marie Honda (R).

Ribbon Cutting Ceremony by COS Stores HK Responsible - Chi Cheng (left) & Brand Overall Responsible - Marie Honda (right)

Models in COS AW12 collection


COS likes functional design crafted from simple ideas.


Since its launch in 2007, COS has opened over 50 stores across Europe, the Middle East, and now Asia.
The Queens Road store, which is the 53rd store across the globe, features the entire COS collection—from womenswear, menswear and childrenswear, spreading across two floors over 556 square meters.

COS Store HK_06

The interior embraces a modern-sleek store design, which reflects COS’ Scandinavian roots in the use of natural hues and materials.

COS Store HK_05
COS Store HK_01

Okay. This looks huge.

COS Store HK_02

The menswear is simply cool.

COS Store HK_03

Marie Honda, Brand Overall Responsible for COS, says, “We are very pleased to have opened in Asia and to be expanding internationally. Opening our first store in Hong Kong, a city renowned for culture, art and fashion is an exciting step for COS. We hope our customers will be happy with the brand, the collection and the new store.”

COS Store HK_04

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