Chic Hollywood at Marni x H&M launch
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LOS ANGELES—Drew Barrymore, Winona Ryder and Milla Jovovich were among the guests who attended a party to celebrate the launch of Marni at H&M.

drew barrymore_wearing marni at hm
Drew Barrymore

winnona ryder
Winona Ryder

Held in a beautiful Hollywood residence, the event was hosted by Marni’s Founder and Creative Director, Consuelo Castiglioni; the Director of the Marni at H&M campaign, Sofia Coppola; and Margareta van den Bosch, H&M´s Creative Advisor.

sofia coppola and castiglioni wearing marni
L-R: Consuelo Castiglioni, Sofia Coppola, Margareta van den Bosch



Around 200 guests gathered to celebrate Marni´s collaboration for H&M, a collection full of Marni’s signature print and color arriving just in time for spring.

Marni at H&M Collection Launch
Felicity Jones

Marni at H&M Collection Launch
Elisa Sednaoui

Marni at H&M Collection Launch

Guests enjoyed an evening in an atmosphere captured by Sofia Coppola’s campaign for the collection, as well as an exclusive performance by Bryan Ferry.


Marni at H&M Collection Launch
L-R: Consuelo Castiglioni, R Jones and Sofia Coppola

Marni’s collection for H&M is all about freedom and experimentation, Marni prints and colors intended to mix and match together in a playful way.
Everything goes with everything, making African prints the perfect companion to Bauhaus modernity, and sporty silhouettes sitting with more feminine shapes.

James Jaggar
James Jagger

noomi rapace in marni and bea akerlund
Noomi Rapace (L) and Bea Akerlund

Anton Yelchin
Anton Yelchin

The collection also includes a full range of shoes, bags and charming accessories to create a total Marni look at H&M.
Meanwhile for men, Marni offers a fresh take on menswear staples, with a subtle use of print and a softened use of color.
The collection will be available from March 8, 2012 in around 260 stores worldwide, as well as online.

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