Charlotte Casiraghi in Gucci’s “Forever Now” ad campaign
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I grew up watching Grace Kelly movies, reading about her children in Hello magazine, and seeing the Grimaldi grandchildren grow up through the glossies. Never have I seen Charlotte Casiraghi ever look awkward. So unfair!
Aside from her timeless, flawless beauty, Charlotte has never been known to be in a scandal (at least none that I’m aware of). She is as regal as royal can be.

Now Gucci is pleased to announce its collaboration with Charlotte Casiraghi, who stars in the Italian luxury house’s new Forever Now ad campaign, conceived by Creative Director Frida Giannini.
Over the next two years Charlotte will be photographed by four of the world’s most respected fashion and portrait photographers, beginning with Peter Lindberg, who shot her against the backdrop of a stable, wearing Gucci’s signature green and red stripes.

Charlotte Casiraghi

Frida says: “Over the last two years I have had the pleasure and privilege to get to know Charlotte through our shared passion for horses. She not only embodies the beauty and the grace of the equestrian, but is also a wonderful ambassador for the sport. While designing her riding wardrobe, I have gained an appreciation for her innate ability to combine family traditions with a uniquely modern attitude. I am delighted to be able to celebrate Gucci’s icons of heritage with someone who is so connected to the history and essence of this House. Charlotte brings the spirit of Gucci to life so elegantly.”

Charlotte Casiraghi

Charlotte said, “There was great synergy while working with Frida and her team to elaborate this unique collaboration with Gucci and we really had the same desire to make it something special and creative. I admire Frida’s talent as a designer; she has really managed to reinvent the codes of Gucci by giving them a modern twist and timeless elegance. It is also very exciting for me to have the opportunity to work with some of the best photographers in the world to celebrate Gucci’s heritage.”

Gucci’s Forever Now campaign will appear worldwide beginning March 7, 2012, in newspapers and fashion and lifestyle magazines, complementing the House’s seasonal fashion campaigns.
All video and photography was shot by Peter Lindbergh. The director of photography was Jean Michel Vecchiet.
The soundtrack was composed by Charlotte Vecchiet and Paul De Coudenhove.

In the Philippines, Gucci is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 4, Ayala Center and Rustan’s Tower Shangri-La Plaza Mall.

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