In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found that they had no shoes to protect their feet.
Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need.
On April 29, 2014, TOMS Philippines will be celebrating One Day Without Shoes, the company’s annual day of awareness in partnership with SM Aura. This year’s event will take place at the mall’s scenic Sky Park.
Expect a fun-filled afternoon with a barefoot walk, film premiere, and interactive installations to share the TOMS story.
There will be a cool lounge in which to hang out, Style Your Sole art booths, refreshments, musical performances, and a one-day-only pop-up shop with limited-edition items.
4:00 PM — Registration
6:00 -6:30 PM – Barefoot walk
6:45–7:00 PM – Band performance
7:00-8:15 — As We Walk film premiere
8:15 –9:00 – Band performances
Every year, thousands around the world go barefoot to spread awareness about the impact a pair of shoes can have on a child’s life. Last year, over 1,000 One Day Without Shoes events at 500 schools and 230 companies took place across 50 countries all around the world, including the Philippines.
In the US, loyal TOMS fans Charlize Theron, Demi Moore, and Kristen Bell, among others, have pledged to go without shoes in support of the cause.
This year, the event hits even closer to home as filmmaker Joy Aquino’s documentary entitled As We Walk, will be screened for the first time.
TOMS Philippines encourages everyone to take off their shoes and help spark the conversation.
For one day, an hour, or even just ten minutes, TOMS encourages everyone to take off their shoes to put themselves in the place of children who have none.
To know more, go to http://www.toms.com/onedaywithoutshoes/