Can Bureau of Immigration’s Happy dance save their image?
Posted on

Flash mobs are so yesterday. Yet I found this Bureau of Immigration airport dance highly entertaining.
Who knew they could dance?
Dozens of Bureau of Immigration personnel surprised arriving passengers last June 12 at NAIA Terminal 2 by dancing to Pharrell William’s Happy, as part of the Bureau’s “customer intimacy project, consistent with its branding initiatives,” according to its YouTube channel.
“This also to communicate the Bureau of Immigration’s plan of action: Good Guys In, Bad Guys Out.”
Their program BI-CARES aims to “deploy a friendlier, more customer-oriented troop of immigration officers who will create a better environment for all travellers going through our ports.”
BI C.A.R.E.S. stands for courtesy, accountability, responsibility, efficiency and services.
Spotted joining the dancers were showbiz personalities Grace Lee and Ai-Ai de las Alas.

Leave a Reply