chuvaness
Burberry goes digital (What I did in Beijing)
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BEIJING, CHINA—It seems everyone’s going online, live streaming, and digital—from Vicki Belo to Louis Vuitton to Burberry.
It’s my first time in Beijing and only for an overnight to attend the brand’s most technologically innovative event to date, hosted by chief creative officer Christopher Bailey.
I’m a huge fan of Christopher Bailey, so I immediately said yes even though I would have to fly alone.
Never fear, I flew Cathay Pacific and stayed at the Ritz-Carlton.

Ritz-Carlton Beijing

You know I love the banyo

Ritz-Carlton Beijing

Checked in at 4 PM, enjoyed the room, got dressed, and went down to the lobby at 7:30 PM.
Along with other lifestyle and fashion writers from the region, I spotted a group of good-looking Burberry-suited men, among them Christopher Bailey who was introduced to his “date” for the evening, Chinese singer/actress Fan Bing Bing.

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By 8 p.m., we were taken by cars to the Beijing Television Centre where 1,000 guests arrived

burberry beijing event space_1

Spotted: British actor Sam Claflin

sam claflin

Models Shupei

shupei

Seb Brice

seb brice

Edie Campbell

edie campbell

Jourdan Dunn

jourdan dunn

Cara Delavigne

cara delevingne

Tom Guinness

tom guinness

British alternative rock band Keane

keane

and of course Christopher Bailey with Fan Bing Bing, who reminds me of me in the ’80s (read: ghostly)

christopher bailey and fan bing bing

Christopher Bailey stopped by the media on his way in.

christopher bailey

No expenses were spared as we were led through illuminated hallways into a 2,000-square-meter sound stage overflowing with cocktails.

burberry beijing event space

Using groundbreaking virtual image technology, we were taken through four British seasons of weather via wall and ceiling projections complemented by carefully curated music.
In an out-of-this-world fashion show, British models Cara Delevingne, Edie Campbell, Jourdan Dunn, Charlie France, Seb Brice and Chinese model Shupei were joined by life-like holograms of themselves. It was difficult to tell the difference between hologram and model until one of them would turn into snow and disappear before coming back in a whole new outfit.

After the runway show, Keane performed in a 40-minute concert, followed by live sets by British model/DJ Tom Guinness and Chinese DJ ShanXi.

burberry beijing event - keane

The event was live-streamed globally through http://www.burberry.com/ and over 200 partner sites around the world, as well as streamed directly into over 50 Retail Theatres in Burberry stores around the world.

The next day we were toured around Burberry’s most technologically advanced store in Beijing, with a giant 5x9m LED wall outside.

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Follow the chica girls

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I love her coat

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The store reflects the new Burberry design concept developed by Christopher Bailey, who chose all the music played in advanced sound systems and made sure British materials and themes were used throughout the building.
It carries the complete Burberry range, including Burberry Prorsum, Burberry London, Burberry Brit, Burberry Sport, Burberry Accessories, as well as eyewear, fragrance and watches.

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After a massive tour of all things Burberry, it was time to go home.
In the Philippines, Burberry is exclusively available through Stores Specialists Inc. with shops located at Greenbelt 4, Rustan’s Makati, and Shangri-La Plaza.

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Shirleylim26

the coat is really stunning!

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LL

Jourdan Dunn is pretty… but her legs have peklat- should have worn tights?

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Toshi Reply:

LOL I was about to say that too!

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Guest

LOL I was about to say that too!

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Pia M

I love that name: Fan Bing Bing! <3

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Guest

Love the collection, especially those shoes!  And I agree, Fan Bing Bing is stunning… Otherworldly!   🙂

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Guest

Jourdan Dunn is so pretty!

Nice belts.

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Guest

Sorry, di ako makaget-over kay Fan Bing Bing. Parang Chinese ghost story.

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lover010178

Jourdan Dunn is gorgeous. But she should have worn pants or a long dress to hide her scarred legs and dark knees.

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CVS Reply:

puede rin mag tights/leggings

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lover010178 Reply:

Oo nga. Btw, are you afraid to fly alone? 

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CVS Reply:

im afraid to fly, period.

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Tin_tin_silva

super puti! kung naka all white sya pwede na syang white lady!

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KS

Did Angela Ahrendts make an appearance?

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CVS Reply:

yes i met her but don’t have a good picture

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Anonymous

Now I know whom Kim Chiu patterned her nose after.

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Tara Reply:

She sort of looks like Fan Bing Bing, no? Love her makeup. 

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Tara

She sort of looks like Fan Bing Bing, no? Love her makeup. 

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omnesia

What a cute name, Shupei—parang “alis ka dyan! shupei!” hehehe

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Karena Y

Love Fan Bing Bing~ 

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