BLEACH collaborates with ICanServe for breast cancer awareness
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The ICanServe Foundation for breast cancer support and awareness will be setting up its pop-up store at the Power Plant Mall, Rockwell Center Friday, Saturday, and Sunday weekends beginning October 3, 2014.
This year, ICanServe collaborated Tinay Villamiel of Bleach to create a special fund-raiser T-shirt.

“We wanted a new look to commemorate our 15th year—something very simple, straightforward, organic,” said Crisann Celdran of the ICanServe Shop. “When I started thinking about brands that could create the shirt for us, I only came up with Bleach. I sat down with Tinay over coffee and she instantly understood.”
“We are glad and inspired that there is an organization like ICanServe that reaches out to create awareness to women about Breast Cancer. It is an honor to become part of this cause,” said Tinay Villamiel.

BLEACH x I Can Serve Foundation tee
Photo: Francisco Guerrero

ICanServe advocates early breast cancer detection through information campaigns and community screening programs.
Bleach-designed shirts and other new fundraising items such as pouches, organizers, fans, umbrellas, and contribution cards will be available for purchase at the ICanServe booth at the lower level of Power Plant Mall all weekends of October or online at
To know more about the foundation, go to or email

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