Best political ad 2016: Roman Romulo para sa Senado
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Hello from Tokyo! I’m here on holidays with my family until May 10.
That means I’ll be missing the Philippine presidential elections for the first time.
Last May 2010, I wasn’t allowed to vote in San Juan, when I found out I was disenfranchised along with other members of the Zamora family. So I switched to Pasig—because San Juan needs change!!
Unfortunately I won’t be able to vote this time around, but I’ll be praying for peaceful and honest results.

Six years ago the strongest political ads were for Noynoy Aquino. Even if I wasn’t for him, it just felt like a winner. Remember this one? People were so tired of GMA and Erap corruption, this simple, positive ad was just spot on.

This time around, all the ads are corny. Except for this one ad from Roman Romulo which stands out because at first it seems hackneyed and typical, but then the unexpected happens.

Working on a limited budget, the ad was created by Roman Romulo’s brother Erwin and his friend, director Lyle Sacris.
The objective was to talk about the mechanics of the law while raising awareness for Senatorial candidate, Roman Romulo, who has authored a number of bills, including the Iskolar ng Bayan Law.

“Erwin and I have worked together since we began our careers in film,” said Lyle Sacris. “We’ve done a couple of movies and other projects. For anything we’ve ever done, it’s always important to have fun, especially when you don’t have money.
So we gathered a few friends like Fabo and Mihk to develop the story. I presented a rough storyboard to Roman and his wife Shalani and they approved it!
When I got to the set though I threw away the board and basically winged it.
We didn’t have a lot of resources, so Fabo acted as the driver and the assistant director Chris portrayed the son, which allowed us more room for improvisation.
We also had a lot of help from Team Destroyer who did the project pro-bono because it was something they believed in and wanted to do.
The coolest memory of the shoot though was having the Romula family watching the whole day, hanging out for support. Roman’s dad, Sec. Romulo was asking all sorts of questions about he equipment. Also trying to get Roman to say his lines—something he’s not used to doing—was a challenge for both of us.
All in all, it was fun, like the kind of independent productions I started my career with. In a sense I’ve never really outgrown that. On my better days, I hope I never will.”

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