What’s up with the Zebras?” I asked Tita Virgie over cheesecake at the Rockwell mall.
“Well, it’s supposed to be in fashion,” she said.
Must be. I’m in Hong Kong today and I’ve already spotted two different people in zebra patterns.
“Can you imagine 100 zebras at the Rockwell mall on April Fool’s Day?” she added.
On April 1st, 25 cities around the world will celebrate Swatch Zebra Day.
On Facebook, Swatch has been searching for zebra wannabes in London, Madrid and Zurich—150 in each of these cities, to be precise.
Participants will receive a free zebra “morphsuit” and a chance to win a Zebra Swatch from the Animal Collection.
In Milan, they’ve even created a tutorial video on how to do the zebra dance.
Not to be outdone, Rowell Santiago has directed five viral videos for Swatch Zebra Day in the Philippines.
On April 1st, Swatch Zebra Day will be staged in a big way at Rockwell’s Power Plant Mall, where Tita Virgie and her team have lined up activities and prizes for best-dressed guests who come in zebra, striped and neon outfits.
She is also threatening to bring a giant zebra or two to the mall but no worries — they’re not real.
On the same day, Swatch opens its new pop-up store on the second level.
Come at 5:30 PM to join in the fun.
Did you know that every Friday is Sartorial Day at the mall?
One hundred best-dressed guests who have their pictures taken at the ZebrArt Studio on the 2nd level will get fun and exciting prizes.
Lucky winners will either get a Swatch watch, a Zebra morphsuit, Zebra carousel or two Rockwell Cinema movie passes.
Here’s another cool way to win a Swatch watch:
Using your phone or camera, find the human zebras and take a picture of them at five Swatch color stations all over the mall:
1) By the piano or jeepney at the Concourse or Food Hall
2) By the big zebra at the North Wing, 2nd level
3) Look for zebras playing “Charades” on the 2nd or 3rd levels
4) At the Swatch Pop-Up Store, 2nd level
5) And the cinema, 3rd level
Upon completion, take your camera or phone and show your pictures at the event site located at the Archaeology Main Hall to claim your prize.
First 20 to complete the challenge win!
Now here are the five winners of the Swatch Zebra giveaway on Twitter:
Please print out your confirmation email from me, take this to the Swatch Pop-Up store at Rockwell between 5:30-6:30 PM to claim your Swatches.
Be there on April 1st!