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Alexi Tan presents “Divergence” for Fiat 500 By Gucci
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Alexi Tan, I’ve known since college. He was a Xavier boy who became a photographer in London and New York, moved to Hong Kong and is now a filmmaker based in Beijing. The last time I saw him was in 2005 at the opening of Acquario in Malate.

Alexi Tan and Cecile van Straten

He keeps in touch via email and I’m happy to show you his recent short film, Divergence for Fiat 500 By Gucci, which premiered this week at the Salone de Mobile in Milan.

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Alexi Tan, whose films have graced the Venice International Film Festival, is one of the visionary creatives invited by Gucci’s Creative Director Frida Giannini to produce short films with Fiat 500 by Gucci as the inspiration.
He joins Jefferson Hack (Editor in Chief of Dazed & Confused and Another Magazine), Chris Sweeney (Film Director for NOWNESS), Olivier Zahm (Editor in Chief of Purple Fashion magazine), and Franca Sozzani (Editor in Chief of Vogue Italy) in the project.
The short film is Alexi’s maiden venture for PLAY Productions and stars China’s fastest rising actors, Feng Shaofeng and Xiong Naijin.

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“This project has been in the works for almost a year and we are very proud of this as our first outing—handling everything from concept, production all the way to promotions, working very closely with an international team from China, Hong Kong and Italy,” he said.

http://500bygucci.com/

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