Who wants to be the next celebrity chef?
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Calling all food lovers and aspiring chefs!
For the first time in Asia, the Asian Food Channel (AFC) is conducting a region-wide search for Asia’s next Celebrity Chef through AFC’s first-ever reality television series called the E&O Search for AFC’s Next Celebrity Chef.
Joining AFC in this search for Asia’s best shining new chef talent is luxury lifestyle group Eastern & Oriental Berhad (E&O), with interests in property development, property investment, hospitality and lifestyle.
Together, both organizations will join forces to put contestants through a series of culinary challenges that will test even the most seasoned chef or passionate foodie.


Auditions will be held in five countries: Hong Kong, Indonesia, Malaysia, the Philippines, and Singapore. All aspiring chefs, individuals with culinary training, or those simply with the passion for and knowledge of cooking are invited to sign up for auditions and take up the challenge to be crowned AFC’s Next Celebrity Chef.

The winning chef will also be signed to an exclusive one-year contract as an AFC Celebrity Chef with AFC.
In addition, the winner will be awarded the opportunity of a year-long employment contract with the E&O Group, taking on the mantle of Creative Director and Head of R&D for the E&O Gourmet Group.

Auditions will run from 3rd to 16th August 2011 in the five respective countries.
Contestants who are shortlisted from the auditions will be put through a series of intense cooking tests and trials, to identify who has the right ingredients to hold the title of E&O and AFC’s Next Celebrity Chef.

Apply here.

The exciting eight-part series will unveil the top 12 finalists in its premiere episode.
Each week, one or more participants will be eliminated from the running based on the decisions made by the esteemed panel of judges.
AFC and E&O have appointed AFC Celebrity Chef and star of TV series Tablescapes, Chef Bruce Lim and Mr. Michael Saxon as the judges on this show.
Mr. Saxon, Director of Group Hospitality & Lifestyle of E&O Group, is not only a well-known hotelier, but also author of his famous professional memoir, Chef’s Tales.
A host of international and distinguished celebrity chefs will also be invited to make surprise guest appearances in selected episode(s) throughout the series as guest celebrity chef judges.

L-R: Mr. Michael Saxon, Director of Group Hospitality & Lifestyle of E&O Group and author of his famous professional memoir, Chef’s Tales; Mr. Hian Goh, Managing Director of the Asian Food Channel; Chef Bruce Lim, AFC Celebrity Chef and star of TV series Tablescapes

The entire series will be shot on location at E&O’s numerous hospitality and lifestyle properties such as the Eastern & Oriental Hotel and Lone Pine Hotel in Penang, the Martinique seafront villa and Straits Quay Retail Marina at E&O’s masterplanned township of Seri Tanjung Pinang, Penang, the St. Mary Residences in Kuala Lumpur as well as at some of the popular Delicious restaurants in Kuala Lumpur and Penang.

The E&O Search for AFC’s Next Celebrity Chef series will have online updates and information, as AFC launches a microsite dedicated to the production of the series.
Visit for more information.

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The Asian Food Channel (AFC) is the region’s first 24-hour food channel dedicated to airing the best food and lifestyle programming from around the region and the world.
Based in Singapore, AFC’s wide Asian distribution footprint covers eight territories and 45 million viewers, on basic tiers of all the major pay TV platforms across Southeast Asia.
AFC broadcasts on:
– Astro Channel 703 (Malaysia and Brunei)
– StarHub Channel 435 (Singapore)
– First Media Digital 1 Channel 76 (Jakarta, Indonesia)
– Telkom Vision Channel 33 (Jakarta, Indonesia)
– Prime Indovision Channel 22 (Jakarta, Indonesia)
– Aora TV Channel 318 (Jakarta, Indonesia)
– now TV Channel 527 (Hong Kong)
– LIVE TV Channel 6 (Thailand)
– Skycable Channel 22 and Dream Satellite TV Channel 27 (Philippines)

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